GoHighLevel, GA4 & GTM Implementation Specialist

Project Title

GoHighLevel, GA4 & GTM Setup for Lead Generation & Attribution

Overview

We are a premium tea brand launching a structured 90-day growth testing programme focused on café acquisition, hotel acquisition and D2C growth.

We have:

• WordPress Trade Website
• WordPress Retail Website
• GoHighLevel CRM
• Google Analytics 4
• Google Tag Manager
• Meta Business Manager

We require an experienced specialist to audit the existing setup and implement a robust tracking and lead management framework.

Scope of Work

Phase 1 – Audit

• Review existing GoHighLevel setup
• Review existing GA4 configuration
• Review GTM container setup
• Review Meta Pixel implementation
• Identify gaps and recommendations

Phase 2 – GoHighLevel Setup

• Create Café Acquisition pipeline
• Create Hotel Acquisition pipeline
• Create required custom fields
• Create lead source tracking
• Configure opportunity stages
• Ensure reporting supports CPL, CAC and conversion tracking

Phase 3 – Website & Form Integration

• Integrate landing page forms with GoHighLevel
• Ensure lead source attribution is retained
• Configure thank-you page tracking
• Validate lead capture process

Phase 4 – Tracking & Attribution

• Configure and validate GA4 events
• Configure GTM triggers
• Validate Meta Pixel events
• Ensure accurate reporting of:

Form submissions
Sample requests
Landing page conversions
Retail purchases
Traffic sources

Deliverables

• Fully configured GoHighLevel CRM structure
• Working lead pipelines
• Form integrations complete
• GA4 and GTM tracking validated
• Tracking documentation
• Testing evidence/screenshots

Required Experience

• GoHighLevel
• Google Analytics 4
• Google Tag Manager
• Meta Pixel
• WordPress

Please provide examples of similar implementations completed for lead generation businesses.

Budget

Fixed price preferred. Please provide estimate and timescales.