Facebook Pixel and Google Ads Conversion Tracking

We need assistance in:

• Setting up Facebook Pixel and Google Ads Conversion Tracking.

• Creating a conversion event that triggers upon successful checkout and enrollment (most likely the ‘Thank You’ page).

• Ensuring that the pixel and conversion tracking are correctly implemented and functioning as intended.


Requirements:

1. Pixel and Conversion Tracking Setup

• Facebook Pixel

• Ensure that the Facebook Pixel is correctly installed on our Thinkific site.

• Configure custom conversions to track when users complete the checkout and enrollment process (reaching the ‘Thank You’ page).

• Test and verify that the pixel is firing correctly for both page views and conversion events.

• Google Ads Conversion Tracking:

• Set up conversion tracking for Google Ads to track course purchases.

• Create a conversion event that triggers when users land on the ‘Thank You’ page after enrolling.

• Ensure the tracking code is correctly installed and validate that the event is working.


Testing and Validation:

• Test and verify that the conversion tracking on both platforms (Facebook and Google) is functioning as expected.

• Provide a step-by-step walkthrough or recording of the setup and testing process, so I can either watch it live or review it later.

Deliverables:

• Fully functional Facebook Pixel with custom conversion tracking for course enrollment.

• Google Ads Conversion Tracking for course purchases.

• A video (recorded) showing the setup, verification, and testing process.