Social Media & Content Strategist

I'm seeking a talented Social Media & Content Strategist to help shape and execute a clear content direction across platforms, with a primary focus on Instagram, Facebook, and TikTok. The main goal is to increase community engagement through compelling content that resonates with festival, travel, and luxury audiences. This is a project-based role for approximately three months, with the potential to evolve into a long-term position.

Key Responsibilities:
- Develop and implement a social media content strategy across Instagram, Facebook, and TikTok.
- Ideate and create content, especially photo posts and reels, that captivates our target audience.
- Build and manage monthly content calendars aligned with our events and campaigns.
- Set up, manage, and optimize paid ad campaigns on Meta platforms to boost traffic and engagement.
- Analyze content and ad performance, providing insights and recommendations for improvement.
- Ensure our social media profiles are structured to maintain engagement and convert interest into action.

Ideal Skills and Experience:
- Proven experience in social media strategy and content creation, particularly for Instagram, Facebook, and TikTok.
- Experience in managing and optimizing paid social media advertising.
- An eye for trends and understanding of what works in luxury, travel, and festival/event niches
- Ability to create engaging photo content and coordinate with creative teams.
- Analytical skills to assess performance metrics and refine strategies.
- Excellent communication and project management skills.

If you're passionate about crafting engaging social media experiences and have a knack for growing vibrant online communities, I would love to hear from you!