LinkedIn Ghostwriter & Personal Brand Content Strategist Data/AI

About the role

I’m looking for a LinkedIn Ghostwriter and Personal Brand Content Strategist to help build my presence on LinkedIn as the founder of a UK-based data and AI consultancy.

The goal is not simply to produce generic social media posts. I’m looking for someone who can understand my experience, opinions and day-to-day work, then turn those ideas into credible, engaging LinkedIn content written in my voice.

My audience includes:

CTOs
CFOs
Heads of Data / Reporting / Finance
MSP owners and directors
Technology and consulting leaders

The topics will mainly cover:

Data strategy
Data engineering
AI and analytics
Microsoft Azure
Databricks
Power BI / BI strategy
Working with MSPs
Building data platforms
Lessons from consulting and client delivery
Founder / consultancy experiences
Practical observations about technology projects

You do not need to be a data engineer, but you should be comfortable interviewing technical people and turning technical ideas into content that business leaders can understand.

What I need

Initially, I would like someone to:

Have a 30–45 minute content call with me every 2 weeks.
Extract ideas, stories and opinions from those conversations.
Create a structured LinkedIn content plan.
Write approximately 2 high-quality LinkedIn posts per week.
Develop a consistent writing style and tone that sounds like me.
Suggest strong hooks and angles for posts.
Balance educational content, opinions, founder experiences and commercial insight.
Identify opportunities to turn conversations, client situations and industry developments into content.
Review post performance and gradually improve the content strategy.

There may also be opportunities later to help with:

LinkedIn carousels
Simple post graphics
Case-study content
Newsletter/article content
Profile optimisation
Content scheduling
Comment / engagement strategy
Writing style

I am not looking for overly polished corporate marketing copy.

The content should feel:

Human
Experienced
Credible
Conversational
Practical
Commercially aware
Occasionally opinionated
Easy to understand

I want the content to demonstrate expertise without constantly selling.

Avoid generic AI-style posts such as:

“Here are 5 things I learned about leadership…”

or

“AI is changing everything. Here are 7 trends you need to know.”

The best content will come from real experiences, real projects, observations and strong points of view.

Ideal freelancer

You will ideally have experience working with:

B2B founders
Consultants
Technology executives
SaaS companies
Data / AI companies
Professional services firms
MSPs or IT services companies

Previous experience ghostwriting for founders or executives on LinkedIn is highly desirable.

When applying

Please send:

3–5 examples of LinkedIn posts you have written, ideally for founders, consultants or technology leaders.
A short explanation of how you capture someone's voice rather than making every client sound the same.
An example of how you normally run your content process — for example:

Interview
Idea generation
Drafting
Approval
Scheduling
Performance review
Your typical monthly pricing for:
8 posts per month
12 posts per month
Whether your service includes:
Content strategy
Interviews
Writing
Revisions
Graphics/carousels
Scheduling
Analytics
Short paid test

Before committing to an ongoing engagement, I may ask shortlisted candidates to complete a paid test.

I will provide a short voice note, call transcript or explanation of a topic.

I would then like you to turn that into 2 different LinkedIn posts with different angles.

The objective of the test is not just to assess writing quality. I want to see whether you can identify the interesting idea behind what I am saying and turn it into content that sounds natural and credible.

Ongoing engagement

If we work well together, I am looking for an ongoing relationship rather than a one-off project.

The objective is to build a strong founder-led LinkedIn presence over the long term, with consistent content that generates conversations, relationships and ultimately opportunities for the business.