Digital Marketer

Your Role:
As a Virtual Assistant, you will play a crucial role in elevating our digital presence and driving brand awareness.

Your responsibilities will include:

Social Media Management: Develop and implement creative and engaging social media strategies across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. Plan and schedule posts, interact with followers, and monitor analytics to optimize performance.

Content Creation: Produce compelling and relevant content, such as blog posts, articles, and visual assets, to enhance our online presence. Maintain consistency in brand voice and messaging throughout all communication channels.

Digital Advertising: Collaborate with our marketing team to create and manage digital advertising campaigns, including Google Ads, social media ads, and display ads. Monitor campaign performance, conduct A/B testing, and provide insights for continuous improvement.

Email Marketing: Develop and execute email marketing campaigns to engage and nurture our existing customer base. Create targeted email lists, design visually appealing newsletters, and track campaign metrics for effectiveness.

Analytics and Reporting: Utilize data and analytics tools to measure the success of digital marketing initiatives. Prepare regular reports on key performance indicators, identify trends, and recommend strategic adjustments to achieve our goals.

Requirements:
To excel in this role, you should possess the following qualifications:

Proven experience in digital marketing, social media management, and content creation.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in social media platforms, digital advertising tools, and content management systems.
Knowledge of SEO best practices and ability to optimize content for search engines.
Familiarity with analytics tools, such as Google Analytics, to track and interpret performance data.
Strong organizational and time management skills to handle multiple tasks and meet deadlines.
Creative thinking and a passion for staying up-to-date with the latest digital marketing trends and techniques.