Content Marketing Specialist For Health & Wellness Platform

We require a part-time / full-time Content Marketing Specialist for a Health & Wellness Platform. Project fee stated will be the monthly rate paid for this position.

Roles and Responsibilities:
• Responsible for writing, editing and refining digital copy for a variety of platforms including blogs, website and social media
• Work with Founder and Editor to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Designing content strategies to effectively reach our target audience and marketing goals
• Deliver strong, engaging content to clients that is consistent across all media platforms
• Collaborating with other departments and/or agencies to produce high quality content
• Revise and optimise dated content using information gathered in SEO research
• Ensuring that SEO and SMO strategies are effectively implemented
• Managing content calendars
• Analyse web metrics, tracking consumer and content analytics, and generate reports and presentations
• Sharing content on social media and via email to boost brand awareness and engage our audience
• Keeping up to date with content trends and advancements in technology

Requirements:
• A portfolio of published work.
• Excellent written and verbal communication skills.
• Good knowledge of various content platforms such as social media, blogs and print media.
• Possesses good strategic, analytical, organisational, and interpersonal skills.
• Demonstrates experience and expertise in writing, editing, proof-reading marketing and communications materials.
• Creative, meticulous, and resourceful, with an innate passion to drive innovation and brand growth.
• Familiarity with content management systems such as WordPress, Drupal and Joomla.
• Strong understanding of content practices such as SEO, SMO and PPC
• Knowledge of content and layout design tools such as Canva, Adobe InCopy and InDesign would be a plus
• Results-oriented, diligent and a collaborative team member who is able to concurrently manage several projects with multiple stakeholders within tight timelines.