B2B Marketing Specialist for SaaS & Consultancy

We’re looking for an experienced B2B marketing specialist to help grow our software and consultancy business by generating high-quality leads and increasing brand visibility.

Our company operates across two core areas:

SaaS product: Ambitium (data, reporting, or business solutions platform)
Consultancy & support services: CoreFocusX (Business Central, finance systems, and process optimisation)
We need someone who can take ownership of marketing strategy and execution, not just post content.

Key Responsibilities:

Develop and execute a clear B2B marketing strategy
Generate qualified leads for both SaaS and consultancy services
Improve website conversion rates (landing pages, messaging, funnels)
Manage and optimise LinkedIn campaigns (organic + paid)
Create and manage email marketing campaigns
Identify and test new acquisition channels
Work with us to refine messaging and positioning
Track performance and continuously improve ROI
Ideal Candidate:

Proven experience in B2B SaaS marketing and/or professional services
Strong understanding of lead generation and sales funnels
Experience with LinkedIn Ads and outbound strategies
Ability to create clear, compelling messaging for business audiences
Data-driven mindset (comfortable analysing campaign performance)
Self-starter who can suggest ideas and execute without constant direction
Nice to Have:

Experience marketing ERP, finance systems, or Microsoft Business Central-related services
SEO and content marketing experience
Familiarity with CRM and marketing automation tools
Deliverables / Success Metrics:

Consistent flow of qualified leads
Improved conversion rates across key pages
Measurable ROI from campaigns
Clear reporting and actionable insights
Engagement Details:

Flexible hours, remote
Budget dependent on experience and results