Lead generator
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Post a project like this£105(approx. $131)
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- Proposals: 17
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- #4179273
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Pro Web Designer & Developer | SEO & Digital Marketing Consultant | Shopify & WordPress Expert VA
Albany
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Description
Experience Level: Expert
Lead Generation Strategic Plan for Emerging HVAC Sector
An established HVAC supplier seeks an experienced digital marketer to develop and execute a multi-channel lead generation strategy targeting prospects in the burgeoning heat pump industry. The ideal candidate will have a proven track record of designing and optimizing lead gen funnels across web, social, and paid search platforms.
The initial scope of work involves creating a polished landing page andbranded advertisements centered around heat pump solutions. Well-versed in determining appropriate targeting and messaging for the HVAC sector, the marketer will launch paid search campaigns on Google Ads and implement an organic social media strategy leveraging Facebook and TikTok. Ongoing campaign management duties include analyzing metrics to optimize ad copy, bid adjustments, and content production.
Once the initial campaigns are deployed, the marketer assumes long-term stewardship of actively driving qualified leads to the clients sales team. Remuneration is performance-based as a pre-determined percentage of the total monthly advertising expenditures, providing strong incentive to continuously refine the strategy and ensure a positive return on investment. Strong creative, analytical and project management abilities are essential to effectively grow brand awareness and capture new business opportunities in this promising industry vertical. The successful candidate will partner closely with company leadership to execute against strategic objectives.
Kellett K.
100% (20)Projects Completed
16
Freelancers worked with
15
Projects awarded
81%
Last project
4 Mar 2023
United Kingdom
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