Google Ads expert required to diagnose and refine 3 campaigns
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Post a project like this1059
£200(approx. $251)
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- Proposals: 13
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Google Ads Expert | Performance Max | Shopping | Ecommerce | PPC & SEO | Google Premier Partner
Chelmsford
PPC (Pay Per Click), Google Ads, Google Adwords, Facebook Ads, Amazon PPC, Bing Ads Expert - Paid Search Expert
Stevenage
Website Developer, Graphic Designer, Transcriber, Content writer, CAD Expert, Python Developer, Photo Editor, Web Scrapper, JAVA developer, Android developer, Wix/Shopify Expert,
Regensburg
WordPress Expert✮Shopify Expert✮Graphic Designer✮AutoCAD 2D & 3D✮CV Writer & Designer✮Fullstack developer
Rawalpindi
Certified Google Ads Partner / Search/ Google Shopping / Remarketing / Linkedin Ads/Facebook Ads
London
14679132088253617146994424193302443015254377827666632772108363657336646033685875
Description
Experience Level: Expert
Estimated project duration: Not sure
Hi,
I manage a sports eyewear brand, selling predominantly direct via the company ecommerce website. I set-up and manage Google ads and analytics for the past 5 years. They both work and I am able to use them, especially analytics. However I believe the Ads account is not working properly.
To give you the stats across three campaigns (search / image display / shopping) since Jan 1st 2021
Cost - £615
Impressions - 703,000
Clicks - 6,114
Conversions - 0 !!!!!!!!
On Google Analytics I can see that of those 6,114 clicks there appear to be only 741 users which averages almost £1 per user which seems suspicious.
The business is successful and sells regularly, however for some reason either my google ads provides 0 sales as it suggests, or they are not being picked up as conversions. Analytics shows the conversions, so I know the tracking is correct, even though the source/medium often picks up the payment referral (PayPal/WorldPay), not the actual source.
I don't spend as much time as I should refining the ad campaigns, but I do sometimes refine keywords and placements.
I would also like to setup remarketing/retargeting to push website visitors to return, but have not had the time to learn how to do this.
If someone is able tidy this up and get the three campaigns producing conversions then there is potential for ongoing work across the business marketing side. The campaigns currently have very low daily budgets as conversions suggest they do not work, but if we can see results then the budget is virtually limitless in balance with conversions.
We are ideally looking for an individual who partakes in either skiing, snowboarding or cycling so they have a natural understanding for the market.
Budget for the project is flexible depending on what is proposed.
UK APPLICANTS ONLY PLEASE
I manage a sports eyewear brand, selling predominantly direct via the company ecommerce website. I set-up and manage Google ads and analytics for the past 5 years. They both work and I am able to use them, especially analytics. However I believe the Ads account is not working properly.
To give you the stats across three campaigns (search / image display / shopping) since Jan 1st 2021
Cost - £615
Impressions - 703,000
Clicks - 6,114
Conversions - 0 !!!!!!!!
On Google Analytics I can see that of those 6,114 clicks there appear to be only 741 users which averages almost £1 per user which seems suspicious.
The business is successful and sells regularly, however for some reason either my google ads provides 0 sales as it suggests, or they are not being picked up as conversions. Analytics shows the conversions, so I know the tracking is correct, even though the source/medium often picks up the payment referral (PayPal/WorldPay), not the actual source.
I don't spend as much time as I should refining the ad campaigns, but I do sometimes refine keywords and placements.
I would also like to setup remarketing/retargeting to push website visitors to return, but have not had the time to learn how to do this.
If someone is able tidy this up and get the three campaigns producing conversions then there is potential for ongoing work across the business marketing side. The campaigns currently have very low daily budgets as conversions suggest they do not work, but if we can see results then the budget is virtually limitless in balance with conversions.
We are ideally looking for an individual who partakes in either skiing, snowboarding or cycling so they have a natural understanding for the market.
Budget for the project is flexible depending on what is proposed.
UK APPLICANTS ONLY PLEASE
Oliver H.
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United Kingdom
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