Website
4504
£250(approx. $312)
- Posted:
- Proposals: 2
- Remote
- #107684
- Archived
Description
Experience Level: Expert
A WORDPRESS expert is sought to either provide an existing template that can be modified to meet the brief, or to design a new template that does.
The main site is being completely redesigned from a static dull site designed 5 years ago to a dynamic, and above all else engaging, website on the Wordpress platform.
The site must be built using Wordpress as it will be required to take advantage of its numerous plugins.
Key requirement: Clarity of purpose. The visitor must know what the site is about and what to do within 10 seconds of arriving. That message must be above the fold. The design and layout must support this aim.
Work needed: -
1. A Home Page - Wireframe attached
2. A re-usable landing page that can be changed so that different layouts can be tested. (See 2nd wireframe attached.) It needs to work with a split testing plugin.
3. Then a design for further pages which are accessed via the main menu. These at the outset will be About Us, Contact Us, Blog and two others, such as resources and articles.
I need to be able to update the copy and to add/delete pages, connecting them to the menu.
Further details: -
The site must be SEO optimised, maybe using Yoast.
The designer/programmer needs to ensure all the right meta data is added correctly. If there is a plug in to assist with this, then that can be done by me.
At some future point the site will have a shopping cart
The site will be changed to test layouts and formats etc on a regular basis.
I want to avoid flash and anything that undermines SEO.
I want to avoid "photo-stock" type photographs and clipart images. (Original work can be commissioned separately, if necessary.)
The site needs to take full advantage of the plugins available to improve the visitor experience, improve our understanding about who visits, from where, etc. to benefit SEO, to improve conversions etc.
The site must engage its visitors, with options to read and comment on a blog.
I am looking for a designer/programmer that can work on the site ongoing to keep it up to date and fresh.
If the designer/programmer is proven in working (i.e. building pages and performing development tasks) on social media, web 2.0, SEO etc., that would be a great advantage. I will be needing to outsource all of that on an ongoing basis.
Home Page Layout
Top left corner: logo
Top right Corner: telephone number :Call us today on 0203 XXX XXXX
The menu must be below the logo and tel number, running horizontally across the page.
Below that, a large image and text in large font stating brief info with a call to action. This should take up at least half of the Above the Fold screen space. (In this area we could at some point have video (You Tube hosted).
This large area will include a "Call to Action". This might be a link to another page, such as a landing page to get an email address, or a landing page with a message and link to a shopping cart, or 2 boxes to get an email address: one asking for first name, the other the email address.
Below that, with the tops just above the fold, 3 boxes. Each will have brief large font text to describe what they are about, plus an image, and link to pages within the site. I want to avoid the text being an image if possible, so they are more Google friendly and can be edited easily.
Other pages within the site: the logo must be at the top left and the telephone number at the top right of every page.
I want have an option to experiment putting email data capture boxes in Home and site pages, to test response, if possible
The look and feel: -
Clarity of purpose! (As mentioned above)
Clean, uncluttered.
Modern, up to date
In line with the look and feel of the logos - attached
Large pictures/diagrammes/illustrations.
I want to avoid blocks of boring text. All copy will be engaging, designed for a call to action. So the look and feel must support this.
Please take note of hand-drawn wireframes attached. (Also note I forgot to add "Blog" on the menu bar.)
I hope the above provides the info you need; please request clarification otherwise.
Regards
David
PS Attached are copies of the logo and 2 wireframes.
The main site is being completely redesigned from a static dull site designed 5 years ago to a dynamic, and above all else engaging, website on the Wordpress platform.
The site must be built using Wordpress as it will be required to take advantage of its numerous plugins.
Key requirement: Clarity of purpose. The visitor must know what the site is about and what to do within 10 seconds of arriving. That message must be above the fold. The design and layout must support this aim.
Work needed: -
1. A Home Page - Wireframe attached
2. A re-usable landing page that can be changed so that different layouts can be tested. (See 2nd wireframe attached.) It needs to work with a split testing plugin.
3. Then a design for further pages which are accessed via the main menu. These at the outset will be About Us, Contact Us, Blog and two others, such as resources and articles.
I need to be able to update the copy and to add/delete pages, connecting them to the menu.
Further details: -
The site must be SEO optimised, maybe using Yoast.
The designer/programmer needs to ensure all the right meta data is added correctly. If there is a plug in to assist with this, then that can be done by me.
At some future point the site will have a shopping cart
The site will be changed to test layouts and formats etc on a regular basis.
I want to avoid flash and anything that undermines SEO.
I want to avoid "photo-stock" type photographs and clipart images. (Original work can be commissioned separately, if necessary.)
The site needs to take full advantage of the plugins available to improve the visitor experience, improve our understanding about who visits, from where, etc. to benefit SEO, to improve conversions etc.
The site must engage its visitors, with options to read and comment on a blog.
I am looking for a designer/programmer that can work on the site ongoing to keep it up to date and fresh.
If the designer/programmer is proven in working (i.e. building pages and performing development tasks) on social media, web 2.0, SEO etc., that would be a great advantage. I will be needing to outsource all of that on an ongoing basis.
Home Page Layout
Top left corner: logo
Top right Corner: telephone number :Call us today on 0203 XXX XXXX
The menu must be below the logo and tel number, running horizontally across the page.
Below that, a large image and text in large font stating brief info with a call to action. This should take up at least half of the Above the Fold screen space. (In this area we could at some point have video (You Tube hosted).
This large area will include a "Call to Action". This might be a link to another page, such as a landing page to get an email address, or a landing page with a message and link to a shopping cart, or 2 boxes to get an email address: one asking for first name, the other the email address.
Below that, with the tops just above the fold, 3 boxes. Each will have brief large font text to describe what they are about, plus an image, and link to pages within the site. I want to avoid the text being an image if possible, so they are more Google friendly and can be edited easily.
Other pages within the site: the logo must be at the top left and the telephone number at the top right of every page.
I want have an option to experiment putting email data capture boxes in Home and site pages, to test response, if possible
The look and feel: -
Clarity of purpose! (As mentioned above)
Clean, uncluttered.
Modern, up to date
In line with the look and feel of the logos - attached
Large pictures/diagrammes/illustrations.
I want to avoid blocks of boring text. All copy will be engaging, designed for a call to action. So the look and feel must support this.
Please take note of hand-drawn wireframes attached. (Also note I forgot to add "Blog" on the menu bar.)
I hope the above provides the info you need; please request clarification otherwise.
Regards
David
PS Attached are copies of the logo and 2 wireframes.
David B.
97% (6)Projects Completed
13
Freelancers worked with
13
Projects awarded
41%
Last project
30 Jul 2018
United Kingdom
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