WordPress Website Redesign + Local SEO

WordPress Website Redesign + Local SEO for Established Painting & Decorating Business

I am looking for an experienced WordPress website designer/developer with strong SEO experience to completely redesign and improve an existing painting and decorating business website.

The current website is davidsonsdecorators.co.uk.

The business is well established and I do NOT simply want a new theme installed. The main goals are:

Create a modern, professional and trustworthy website
Generate more enquiries and quotation requests
Make the website excellent on mobile phones
Improve loading speed and Core Web Vitals
Make the entire website SEO-friendly
Improve our visibility for painting and decorating searches in Darlington and surrounding service areas
Retain any useful existing Google rankings during the redesign

The project should include:

Website redesign
Modern professional WordPress design with clear navigation and strong calls to action.

Pages should include approximately:

Home
About
Interior Painting & Decorating
Exterior Painting
Wallpapering
Commercial Decorating
Gallery / Recent Projects
Testimonials / Reviews
Areas We Cover
Contact / Request a Quote

I am happy to take advice on the final structure.

SEO

I want genuine on-page and technical SEO, not simply the installation of Yoast or Rank Math.

This should include:

Keyword research
Competitor research
SEO page titles and meta descriptions
Correct H1/H2/H3 structure
SEO-friendly URLs
Internal linking
Image compression and ALT text
Local Business schema
XML sitemap
Robots.txt configuration
Google Search Console setup/check
Google Analytics setup/check
Page speed optimisation
Technical SEO checks
301 redirects where existing URLs change
Local SEO targeting for our service areas

Existing useful website content should be retained and rewritten/improved where necessary rather than simply deleted.

Lead generation

The website should make it very easy for potential customers to:

Request a free quotation
Telephone us
Send an enquiry from a mobile phone
View examples of previous work
See testimonials/reviews
Understand the areas and services we cover

Before I appoint someone

Please look at the existing website first and reply with:

What you think should be changed.
Examples of 3 similar service-business websites you have personally designed.
What SEO work is included.
Your fixed total price.
Your expected completion time.
Whether there are any ongoing costs after completion.
What support you provide after the website goes live.

Please do not offer guaranteed first-page Google rankings.

I am looking for someone reliable who can handle both the website design and SEO properly and who I can potentially continue working with in the future.