Phoenix - Your AI AssistantWordPress Website Fix, Optimisation and CRO — Existing Live Site
- Posted:
- Proposals: 35
- Remote
- #4523541
- Open for Proposals
London 
Description
Experience Level: Expert
Estimated project duration: 2-3 days , how ever long its take you to complete the project.
Job Title: WordPress Website Fix, Optimisation and CRO — Existing Live Business Site (Budget: £150–£200)
I'm looking for an experienced WordPress developer to fix, optimise and improve the conversion rate of my existing live WordPress website. The site has been independently audited across all 175 pages and a full written brief is ready to hand over on engagement. I need someone who can work through it methodically and deliver properly.
The site is apple-solutions.co.uk, a commercial and residential refurbishment company based in Birmingham, UK, trading for 20 years.
WHAT I NEED FROM YOU
Before applying, please make sure the following applies to you. You must have a strong working knowledge of CRO and above the fold design. The primary goal of this project is not just fixing issues — it is optimising the site so it has the best possible chance of converting both organic and paid traffic into high quality leads. I need someone who thinks about conversion, not just code. You must have a minimum of 5 years experience building and developing high end WordPress websites. You must have proven experience working with UK based construction, building, or trade industry websites that actually convert. Please be ready to share relevant examples when you apply.
SCOPE OF WORK — SUMMARY
A full brief document will be provided on engagement. The key areas of work are as follows.
Site speed — the site is currently taking over 5 seconds to load. Baseline and final PageSpeed scores to be recorded by you before and after. Fix hosting performance, caching, image formats, and script loading.
CRO and above the fold — hero heading, hero image, CTA buttons, and page layout all need optimising for conversion. Phone number needs adding to the hero. Audience split between homeowners and businesses needs implementing from the top of the homepage down.
Lead capture — two free guide download popups exist in the code but are not connected to the Download buttons. Fix as a priority. Free Guides section needs repositioning immediately after the hero.
Contact form — Company field is currently required putting off homeowners. Name is not required but should be. Fix field requirements and update button copy.
Services restructure — full restructure into Residential Refurbishments (Property Refurbishments, Property Maintenance) and Commercial Refurbishments (Healthcare, Education, Business Premises, Industrial), plus an All Works portfolio section. New structure to run consistently through navigation, footer, homepage and all supporting pages.
SEO — 14 pages have no H1, 83 of 175 pages have no meta description, no LocalBusiness schema exists, image alt tags are missing or using file names, blog URLs are inconsistent and the sitemap contains redirects. Full detail in the brief.
Duplicate pages — multiple pages competing for the same keywords need consolidating with proper redirects.
Image audit — remove all American-style stock photos and generic images that do not represent the business. Remove all redundant images. Replace low resolution images — HD replacements supplied via Google Drive.
Broken links — four blog posts contain broken links. Full broken link check across all 175 pages required.
Trust signals — star rating showing 4.4 on site but 4.7 on Google. Update throughout. LocalBusiness and AggregateRating schema to be added.
Tracking — Google Analytics and Google Ads tracking to be confirmed working across the full site.
General clean-up — inconsistent phone number formatting, inconsistent office hours across the site, old Twitter icon, copyright line incorrect.
WHAT I CAN PROVIDE
Full written brief and independent site audit covering all 175 pages. All replacement photos and images via a shared Google Drive folder. Quick responses and clear direction throughout.
BUDGET
This is a fix and optimisation job on an existing live site, not a rebuild. My budget is £150–£200 for the full scope above. Please only apply if this fits your rates for this kind of work. I'd rather hear that clearly upfront.
Please get in touch with your relevant WordPress experience and examples of similar UK trade or construction site work you have completed.
I'm looking for an experienced WordPress developer to fix, optimise and improve the conversion rate of my existing live WordPress website. The site has been independently audited across all 175 pages and a full written brief is ready to hand over on engagement. I need someone who can work through it methodically and deliver properly.
The site is apple-solutions.co.uk, a commercial and residential refurbishment company based in Birmingham, UK, trading for 20 years.
WHAT I NEED FROM YOU
Before applying, please make sure the following applies to you. You must have a strong working knowledge of CRO and above the fold design. The primary goal of this project is not just fixing issues — it is optimising the site so it has the best possible chance of converting both organic and paid traffic into high quality leads. I need someone who thinks about conversion, not just code. You must have a minimum of 5 years experience building and developing high end WordPress websites. You must have proven experience working with UK based construction, building, or trade industry websites that actually convert. Please be ready to share relevant examples when you apply.
SCOPE OF WORK — SUMMARY
A full brief document will be provided on engagement. The key areas of work are as follows.
Site speed — the site is currently taking over 5 seconds to load. Baseline and final PageSpeed scores to be recorded by you before and after. Fix hosting performance, caching, image formats, and script loading.
CRO and above the fold — hero heading, hero image, CTA buttons, and page layout all need optimising for conversion. Phone number needs adding to the hero. Audience split between homeowners and businesses needs implementing from the top of the homepage down.
Lead capture — two free guide download popups exist in the code but are not connected to the Download buttons. Fix as a priority. Free Guides section needs repositioning immediately after the hero.
Contact form — Company field is currently required putting off homeowners. Name is not required but should be. Fix field requirements and update button copy.
Services restructure — full restructure into Residential Refurbishments (Property Refurbishments, Property Maintenance) and Commercial Refurbishments (Healthcare, Education, Business Premises, Industrial), plus an All Works portfolio section. New structure to run consistently through navigation, footer, homepage and all supporting pages.
SEO — 14 pages have no H1, 83 of 175 pages have no meta description, no LocalBusiness schema exists, image alt tags are missing or using file names, blog URLs are inconsistent and the sitemap contains redirects. Full detail in the brief.
Duplicate pages — multiple pages competing for the same keywords need consolidating with proper redirects.
Image audit — remove all American-style stock photos and generic images that do not represent the business. Remove all redundant images. Replace low resolution images — HD replacements supplied via Google Drive.
Broken links — four blog posts contain broken links. Full broken link check across all 175 pages required.
Trust signals — star rating showing 4.4 on site but 4.7 on Google. Update throughout. LocalBusiness and AggregateRating schema to be added.
Tracking — Google Analytics and Google Ads tracking to be confirmed working across the full site.
General clean-up — inconsistent phone number formatting, inconsistent office hours across the site, old Twitter icon, copyright line incorrect.
WHAT I CAN PROVIDE
Full written brief and independent site audit covering all 175 pages. All replacement photos and images via a shared Google Drive folder. Quick responses and clear direction throughout.
BUDGET
This is a fix and optimisation job on an existing live site, not a rebuild. My budget is £150–£200 for the full scope above. Please only apply if this fits your rates for this kind of work. I'd rather hear that clearly upfront.
Please get in touch with your relevant WordPress experience and examples of similar UK trade or construction site work you have completed.
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Could you confirm whether the current site is built primarily with Elementor/Elementor Pro?