Website SEO & Local Google Visibility for London Tour Business

Please read, I am only accepting UK, USA, European applicants that work in house not out source
SEO & Website Optimisation Project Brief

I run a bespoke private tour guiding business in London and I'm looking for an SEO specialist to improve my website's performance, user experience, and Google visibility.

Project Objectives

I want my website to be better organised, easier for visitors to navigate, and more visible in Google search results. The goal is to generate more enquiries and bookings for my private London tours.

Scope of Work

I'm looking for help with the following:

Review and improve the overall website structure and page layout.
Optimise on-page SEO, including page titles, meta descriptions, headings, and internal linking.
Add descriptive, SEO-friendly alt text to all website images.
Improve links back to the homepage and strengthen internal linking throughout the site.
Integrate Trustpilot reviews and ensure they are displayed effectively to build customer trust.
Create QR codes that link to:
My website
My review page, making it easy for customers to leave reviews after their tour.
Create a new page titled "Coming to London", featuring useful visitor information and videos to help prospective clients plan their trip.
Improve local SEO so my business is better recognised by Google, including recommendations for Google Business Profile optimisation and structured data where appropriate.
Review website speed, mobile usability, and technical SEO to identify any issues affecting search rankings.
Provide recommendations for ongoing SEO improvements and content opportunities.
Desired Outcome

I want a website that:

Ranks higher for relevant London private tour searches.
Builds trust with potential customers.
Is easy to navigate and professionally presented.
Encourages more enquiries, bookings, and customer reviews.
Follows SEO best practices and is set up for long-term growth.

Please include examples of similar SEO work you have completed, particularly for tourism, travel, or local businesses, along with an outline of your proposed approach and estimated timescale.