Website Redesign and Migration

1. Project Overview
Project goal
Redesign FiberGuide.net to improve speed, SEO, clarity, and lead generation, positioning FiberGuide as a vendor-neutral authority in fiber optic training, and optical network consulting. Move both fiberguide.net and https://optical-network-certification.fiberguide.net/ to the new host, WP Engine.
Primary objectives
• Clear service positioning
• Improved search visibility
• Better conversion (inquiries, course registrations)
• Fast, secure, easy-to-maintain website
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2. Technical Requirements
• Platform: WordPress
• Theme: GeneratePress? It comes with the hosting
• Hosting: WP Engine
• Performance targets:
o Google PageSpeed 90+ (desktop)
o Core Web Vitals compliant
• SEO-ready structure ________________________________________
3. Site Structure
Top-level pages
• Home
• Fiber Optic Training Courses
• Optical Network Consulting
• Blog
• About Us
• Contact Us
4. Content Responsibilities
• Home: Content to be provided
• Fiber Optic Training Courses: Content already updated in current page
• Optical Network Consulting: Only one page (no more sub-pages) – content is available
• Blog content should remain the same
• About us remains the same
• Contact Us remains the same
• Developer will provide:
o Page layout and styling
o Content formatting and SEO structure
o Image placement (stock or placeholders)
o Responsive behavior
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5. SEO Expectations
• Use semantic HTML (H1–H3 properly)
• Optimize:
o Title tags
o Internal linking
• No duplicated content from old site

6. Deliverables
• Mockup first
• Staging site before launch
• Final checklist before go-live