
Website design for Collective Tattoo Studio
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Description
Project Overview
This Statement of Work outlines the design and development of a custom website for a Tattoo Studio. The goal is to create a visually compelling and highly functional website that reflects the studio's brand and artistic expertise, highlights the studio's artists, showcases their work, and integrates an online booking system. The website should be intuitive, user-friendly, and mobile-responsive, providing an exceptional user experience.
Project Objectives
Design a visually appealing website that conveys the artistic and edgy vibe of the tattoo studio.
Showcase the studio’s artists with individual artist profiles that include bios, portfolios, and contact information.
Gallery feature that highlights the tattoo art created by the studio and its artists.
Online booking system integration for easy scheduling of consultations and appointments.
Ensure mobile responsiveness and compatibility with all modern web browsers.
SEO optimisation for increased visibility on search engines.
Scope of Work
1. Design Phase
Concept and Visual Design: The designer will create a design that aligns with the studio’s brand identity. The aesthetic should be modern, edgy, and reflective of tattoo culture, with a focus on the artwork and the atmosphere of the studio.
Color scheme, typography, and imagery to reflect the brand.
Use of high-quality images of the studio, tattoos, and artists.
Wireframes & Mockups: Deliver wireframes and mockups of the website, including:
Home page
Artist profile page
Gallery page
Booking system interface
2. Development Phase
Home Page Design:
A visually engaging landing page featuring the studio, key services, and recent works.
High-quality images, intro text, and call-to-action buttons (e.g., "Book Now", "View Artists").
Artist Profile Pages:
Individual pages for each artist, including their bio, portfolio, and contact info.
Dynamic image gallery for each artist's work.
Integration with social media and direct booking options per artist.
Gallery Section:
A comprehensive gallery that showcases the latest tattoos and artwork.
Categorised images (e.g., by artist, style, or type of tattoo).
Smooth and responsive gallery layout with zoom-in features.
Online Booking System Integration:
Integration of a user-friendly booking system that allows clients to:
View artist availability.
Schedule appointments directly online.
Receive email confirmations and reminders.
The system should also include options for booking consultations.
About/Contact Page:
Studio history, services overview, location, and a contact form.
Map integration and studio hours.
3. Testing & Optimization
Mobile Responsiveness: Ensure the website looks and functions optimally on mobile devices, tablets, and desktops.
Cross-browser Compatibility: Test the site on all modern browsers (Chrome, Firefox, Safari, Edge).
SEO Optimization: Basic on-page SEO, including meta descriptions, alt tags, and proper URL structure to ensure search engine visibility.
Performance Optimization: The site should be optimized for fast loading times and efficient performance.
4. Deployment & Launch
Staging Environment Setup: Before launching, set up a staging environment for final testing.
Website Launch: Deploy the website to the live server. Domain already exists: collectivetattoo.co.uk
Training & Handover: Provide a tutorial or documentation on how to manage the website, upload new content, and use the booking system.
Deliverables
Design Deliverables:
Home page design mockups
Artist profile page designs
Gallery design
Online booking interface mockup
Website Deliverables:
Fully functional and responsive website.
Integrated online booking system.
Artist profiles and galleries.
SEO-optimized and performance-optimized site.
Timeline
Assumptions & Exclusions
Content, including text and high-resolution images, will be provided by the client.
Third-party service costs for booking systems, hosting, and domain registration are the responsibility of the client.
Acceptance Criteria
The website must be visually consistent with the provided brand identity.
All features, including artist profiles, gallery, and booking system, should be fully functional and easy to navigate.
The website must be tested and perform efficiently across all devices and browsers.

Aeddan R.
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Log inClarification Board Ask a Question
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Could you clarify if there are any specific design elements or branding guidelines you would like to prioritize for the website, such as particular color schemes, fonts, or imagery styles?
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Sir your project description is clear to me. But do you have any design in your mind?
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Hi Aeddan, Greetings of the day!
+ How would you describe your studio’s brand identity in a few words?
+ Are there any specific styles, websites, or designs that resonate with your vision?
+ Do you have specific colors in mind that you want to be incorporated into the design?
+ Are there any font styles you prefer or would like to avoid?
+ What types of images would you like to prioritize? (e.g., studio interiors, artist work, client tattoos)
+ What are the must-have elements on the homepage?
+ What specific information do you want to include for each artist? (e.g., experience, specialties)
+ How would you like to categorize the images in the gallery?
+ What specific features do you envision for the online booking system? (e.g., consultations, deposits)
+ What are the key services you want to highlight on the homepage?
+ What specific actions do you want users to take on the homepage? (e.g., "Book Now", "Learn More")
+ Which social media platforms do you want to link to from the artist profiles?
+ How many images do you envision per artist in their portfolio?
+ How would you like artist availability to be shown? (e.g., calendar view, list)
+ What key points about the studio’s history should be highlighted on the About page?
+ When are you planning to lunch the website?
+ In which format would you like to see the website mock-up design?(Figma, PSD, Adobe XD)
+ Can you make payment as per 4 milestones as per 4 stages of scope of work?
+ What is
Looking forward to your response.
Thanks & Regards.
Jitendra