Website Design and Branding

We need a professional, fully functional website for a business offering exercise referral training and wellness services. The website should be user-friendly, optimized for SEO, and integrated with social media. The design should be cohesive with professional branding, including a logo, color palette, and fonts that reflect the values and services. All setup should be done seamlessly with minimal back-and-forth.

Scope of Work:
1. Website Design & Setup:
• Homepage: Clean and professional layout that clearly communicates services, with a call to action and referral form.
• Services Page: List services like exercise referral training, wellness programs, and partnerships with health organizations.
• About Us: A page explaining the history, mission, and value proposition.
• Contact Page: Include contact information, a Google Map location (if applicable), and a contact form.
• SEO Optimization: Optimize all content with relevant keywords for search engines (e.g., wellness services, exercise referral).
• Call to Action: Each page should have a clear and prominent call to action (e.g., “Request a consultation” or “Get in touch for referrals”).
2. Branding:
• Logo: Create a professional logo that reflects the business’s identity and values.
• Color Palette: Select appropriate colors that convey professionalism and trust.
• Fonts: Choose fonts that are readable and consistent with the business tone.
• Branding Guidelines: Provide simple guidelines for logo usage, font types, and color codes.
3. Social Media Setup & Integration:
• Instagram, LinkedIn, Facebook, Twitter: Set up professional accounts with consistent branding (logo, bio, contact info) and integrate them with the website.
• Social Media Strategy: Suggest a simple plan for engaging with potential clients and partners on social media.
• Connect Social Media to Website: Ensure social media icons are integrated into the website for easy access.
4. SEO Setup:
• Optimize each page with keywords related to wellness programs, exercise referral, and health services.
• Set up meta descriptions, alt text for images, and keyword-optimized headings.
• Implement Google Analytics and Search Console for tracking website performance.
5. Referral Form Setup:
• Add an easy-to-use Referral Form that potential partners (e.g., care homes, GPs, local councils) can fill out.
• Form should collect basic information (name, contact info, service required) and submit to a dedicated email address.
• Include a confirmation message after submission.
6. Additional Requirements:
• Mobile-Responsive Design: Ensure the website works well on all devices (desktop, tablet, phone).
• Fast Load Time: Optimize images and scripts to improve site speed.
• Privacy Policy & Terms: Include standard privacy policy and terms and conditions pages.