Websie Visual redesign

We are looking for a talented UI / visual web designer with strong art direction skills to create a new visual direction for an established B2B company operating in the field of sensory marketing and customer experience.
The company provides solutions that help brands create engaging and memorable customer experiences in physical commercial spaces. Its offering combines sensory marketing, digital media, content and technology.
What we need
This is a visual design project, not a development project.
We want to substantially redesign the visual presentation of the existing website and create a more modern, distinctive and premium digital presence.
The scope includes:
• overall visual direction and art direction
• homepage and hero section
• visual presentation of services and solutions
• original graphics, illustrations or other visual concepts
• iconography
• typography and colour system
• UI components and section layouts
• presentation of projects / case studies
• concepts for animation or motion where they add value
• desktop and mobile layouts
• organised final design files in Figma
The website should communicate sensory marketing as an integrated approach to building customer and brand experiences.
We specifically do not want the website structure or visual concept to be organised around individual human senses.
The result should feel contemporary, visually engaging and credible for an established B2B company, while avoiding the generic appearance of a typical corporate website or ready-made template.
Who we are looking for
We are particularly interested in designers who are strong not only in UX/UI, but also in visual communication, graphic design and art direction.
The ability to create distinctive hero concepts, graphics, visual storytelling and a coherent visual language is important to us.
When submitting your proposal, please include:
• relevant website/UI projects from your portfolio
• examples demonstrating strong visual or art direction
• examples of custom graphics, illustrations or iconography, if available
• a short explanation of how you would approach this redesign
• your proposed price and estimated timeframe
Please do not create any unpaid sample work specifically for this proposal. We will evaluate candidates based on existing portfolio work and their proposed approach.
The selected designer may initially be commissioned for a defined visual design stage, with the possibility of continuing into the complete website redesign if the creative direction is successful.
No coding or website development is required.