Web site development & SEO

I seek an experienced web developer to optimize my website and boost its online presence. Currently, the site struggles to generate meaningful traffic and conversions. Compounding these issues, the site lacks a coherent SEO strategy, resulting in poor search and social media performance. The successful candidate will conduct a comprehensive technical and content audit to identify existing problems. This includes evaluating site architecture, code quality, page load times and content optimization. Opportunities for internal linking, keyword integration and user experience enhancements should also be examined. With issues diagnosed, an SEO-focused development plan can be implemented. This may involve reworking site architecture for improved crawlability, addressing technical deficiencies slowing down the user experience and enriching content with optimized headlines, copy and multimedia. On-page SEO best practices like keyword optimized titles and meta descriptions must be adhered to. Off-page efforts will look to build backlinks, engage audiences on social platforms and explore link building partnerships. Analytical tools will track progress across key metrics like organic traffic, average session duration and conversion rates. The ultimate goal is a faster, more streamlined and search engine optimized site driving measurable increases in qualified leads and sales. Creativity, technical skills and thorough reporting are a must.