Web designer

Hi, I'm a journalist and want to publish my writing on the web - so I need a small website designed. A friend has started to set up a blog using a template and it looks good as far as it goes, so I'd like to use that as a basis. It has the name, subtitle, 'about me' a couple of pics and the mock up design of an ebook front cover and it has an email address contact and will have a blogroll.

BUT I soon realised the limitations of this template and need it expanded by a professional. I do want a blog and how it is is fine but I need a menu bar and separate areas for my 'articles'/features ; also the books: I need someone who knows how to set up the selling of two e-books. At the moment they are just copy on my laptop and I need someone to turn them into something that can just be dowloaded and paid for and delivered automatically. I also want to sell them as podcasts and - again - that needs to be done by you - I'll record them first and have them for use on my laptop obviously! I also want a 'donations' button. And I have only recently heard the term SEO so need some help with that - are they keywords just in the text or does the website designer have to do something with the programming as well? And any ways of helping me with getting traffic, links and ads would be great. I'm quite new to this, but think it's a great way of being independent.

I do hope you can work with what I already have and take it further and look forward to hearing from you.