Shopify Website Design & Setup – Lifestyle Brand

We are looking for an experienced Shopify designer/developer to create a stylish, professional and easy-to-manage e-commerce website for our new UK lifestyle brand, All Our Days.

All Our Days will sell a carefully curated range of products across:

Home
Children
Gifts
Seasonal collections

The brand is family-led and inspired by family days out, discovering beautiful independent shops, homeware, gifts and children's products. We want the website to feel warm, premium, timeless and understated, rather than like a typical children's store.

We are currently finalising our professional brand guidelines, which will shortly include our:

Logo files
Brand colours / HEX codes
Fonts
Logo usage
General visual direction

The website therefore needs to be built around these guidelines once supplied.

Website Requirements

We would like the Shopify website fully set up and ready for us to add stock and begin trading.

Key sections/pages should include:

Homepage
Shop
Home category
Children category
Gifts category
Seasonal category
Our Story / About Us
Contact Us
Newsletter sign-up
Customer account / basket / checkout
Standard policy/footer links

We would also like the ability to create additional collections and subcategories as the business grows.

Product Management

This is particularly important to us.

Once the website has been handed over, we need to be able to easily manage it ourselves without relying on a developer every time something changes.

We need to be able to easily:

Add new products
Remove products
Mark products as sold out
Edit descriptions
Change pricing
Add or remove product photographs
Move products between categories/collections
Create new collections
Feature particular products on the homepage
Add seasonal ranges
Change homepage banners/images where required

Please build the site with this in mind and provide a straightforward Shopify setup.

Marketing Features

We would like:

Newsletter/email sign-up section
Ability to offer a welcome discount for newsletter subscribers
Discount code functionality
Promotional banners where required
Featured collections/products
Sale functionality
Social media links
Basic email marketing integration if appropriate

We would also welcome recommendations for a simple email/newsletter solution that integrates well with Shopify.

Design Style

The visual appearance is extremely important.

We want something that feels:

Classy, clean, warm, premium, family-led and timeless.

There should be plenty of white/neutral space and the products should be allowed to stand out.

We do not want the website to feel:

Overly busy
Childish
Like a generic dropshipping website
Template-heavy
Over-designed

Although children's products are part of the range, All Our Days is intended to be a wider lifestyle brand covering Home, Children and Gifts.

We can provide our brand story and full brand guidelines once complete.

Mobile & Technical Requirements

The website must:

Look excellent on desktop and mobile
Be fully responsive
Be quick and simple to navigate
Use Shopify's standard backend wherever possible
Allow us to edit the majority of website content ourselves
Be set up using good SEO basics
Have appropriate product, collection and page structures
Be ready to connect to our domain
Be ready for UK online sales

We would prefer to avoid lots of unnecessary paid apps and ongoing monthly costs unless there is a genuine benefit.

Handover

As part of the project, we would like a basic handover showing us how to:

Add products
Create collections
Edit homepage sections
Add discount codes
Change images/content
Manage orders
Update stock
Manage newsletter/customer sign-ups

A short screen-recorded walkthrough would be ideal.

When Quoting

Please include:

Examples of Shopify websites you have previously built, particularly lifestyle, homeware, gifting or children's brands.
Your total fixed price for the project.
What is included within that price.
Whether you will recommend/customise an existing Shopify theme or build something more bespoke.
Any theme or app costs we would need to pay separately.
Whether basic SEO setup is included.
Whether the handover/training is included.

We are a new startup, so budget is important, but we would rather have a simple, beautiful and professionally built website than lots of unnecessary functionality.

The aim is to create a strong foundation that All Our Days can easily manage and grow from ourselves.