Shopify Expert & Brand Designer

Project Overview:

We are looking to hire an expert-level Shopify professional with strong branding and design capability to uplevel, refine, and complete our Shopify store to a high-end, launch-ready standard.

Our business operates in the premium fashion space for women. We are positioning ourselves as a high-quality, elegant brand, and every touchpoint must reflect this clearly.

We have already purchased the Nimbus Shopify theme and have begun building the website. Your role is to use theme to enhance, elevate, and professionally finish the store, ensuring it meets a high commercial and aesthetic standard suitable for launch. There are lots of features that come with the store and we would like explore some of these with you.

Alongside the website, we are also looking to develop and enhance our logo and overall branding. We already have a strong idea of the direction we want. We are looking for someone who can refine and strengthen this vision. As such, we would like this to go on simultaneously and not one step and a time due to time constraints.

Scope of Work:

1. Shopify Website Enhancement (Priority – 1 or 2 Weeks Deadline)

Professionally enhance the existing Shopify website built using the Nimbus theme Improve layout, spacing, typography, imagery, and overall polish
Ensure a premium user experience across desktop and mobile
Make the site fully launch-ready within 1 week (maximum 2 weeks)
Final checks for responsiveness, consistency, and presentation
Improve the overall performance to over 90 by using google insights as a benchmark
We will also need your support in purchasing a few items from the shopify shop and embed them as part of the website.

Mainly things related to:
1. Email and SMS marketing (Brevo PushOwl etc)
2. Multi currency (which may not be an issue)
3. Abonded checkout (design the email and flow to this too)
4. Loyalty programme (such as Smile: Loyalty Program Rewards)
5. block fraud filter (blockify)
6. SEO app intgregated
7. Google Analytics set up too
8. back in stock alert

There will definately be more a few more to add and we believe you will be in a position to give us these suggestions.

2. Product Listings & SEO Optimisation (Critical)

Approximately 20/25 dresses will be listed on the website for now.
SEO is extremely important to us. and you will be required to fully optimise the website and all product listings for SEO

This includes:

Page titles and meta descriptions
Product titles and descriptions structured for search
Image optimisation and alt text
URL structure
On-page SEO best practices
Improve layout, spacing, typography, imagery, and overall polish
Ensure premium UX across desktop and mobile
Final QA and launch readiness

(Please note once the website has been designed the SEO element can be worked on a few weeks).

3. Logo Creation

Create a refined, premium logo aligned with our brand direction
Primary and secondary logo variations
Web and print-ready files

4. Branding (One-Pager)

One-page brand guideline covering:
Colour palette
Typography
Logo usage
Visual direction
Logo variations for packaging, social media, and website use
A clean, modern, elegant design style
Brand guideline documentation

5. Packaging Design

Dimensions will be provided.
Required:
Mailing bags – two designs
1. One everyday design
2. One gift design
Two to three size variations will be needed

We will also need a gift box designed too based off the design. two or three dimensions will be needed.

6. Wrapping Paper Design - Branded wrapping paper aligned with the overall identity

7. Clothing Tags -Branded garment tag design

8. Social Media Branding

Instagram profile image
Instagram highlight icons/buttons
Social-media-ready logo variations
Branding suitable for Instagram, Facebook, and TikTok
Instagram profile image
Instagram highlight icons/buttons
Platform-ready logo assets

9. Stationery (this can be completed later and is not included in the deadline)

Branded letterhead for the main company
Branded invoice template for the main company
Email signature
Email footer and header designed
Business card
Branded order/return slips
Also any customer-facing documents that require a cohesive look

10. Packaging inserts (thank you notes, care cards, discount codes)

All files should be handed over as editable source files and export files with correct measurements and bleed areas.

Who We Are Looking For:

1. We are exclsively looking for experienced experts or established teams who can demonstrate a clear ability to uplevel Shopify stores to a high standard.
2. This role is not suitable for beginners, template-only designers, or SEO generalists.

You must be able to show:

1. Shopify sites you have enhanced and refined, not just launched
2. SEO-optimised product and collection pages
3. Premium or fashion-focused branding and packaging
4. The ability to run parallel workstreams without compromising quality