
Rebuild WordPress – Clean Code - SEO/ No Shortcode Dependencies
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Description
Experience Level: Expert
Estimated project duration: 1 - 2 weeks
Project Overview
I have an existing WordPress site (inenergyltd.com) that has been experiencing ongoing issues with a page builder plugin that keeps deactivating. I need a complete rebuild using modern, clean development practices. The content should be migrated, but the technical foundation must be free from shortcode‑dependent page builders and built for performance, SEO, and long‑term stability.
1. Scope of Work
Theme & Page Builder
Use a lightweight, SEO‑friendly theme such as GeneratePress, Kadence, or Astra.
Build pages with the native WordPress Block Editor (Gutenberg) and a lightweight block plugin like GenerateBlocks or Kadence Blocks.
Do not use WPBakery, Elementor, or any other shortcode‑based page builder.
2. Content Migration
Migrate all existing content (text, images, pages) from my current site into the new build.
Ensure no legacy shortcodes remain.
Preserve important URLs or set up 301 redirects to maintain SEO value and backlinks.
3. Plugins & Licensing
List all plugins you will install.
For any premium plugins, clearly state whether I will need to purchase my own license after launch and what the annual renewal costs are.
I want to avoid any situation where the site breaks because a bundled license expires.
4. SEO & Performance
Install and configure Rank Math SEO (or Yoast).
Set up titles, meta descriptions, and schema markup (LocalBusiness, FAQ where applicable).
Optimise images (WebP, lazy loading).
Enable LiteSpeed Cache (my hosting uses LiteSpeed) with appropriate minification and optimisation.
Aim for 80+ mobile score on Google PageSpeed Insights.
5. Testing & Handover
Build on a staging site (my host, A2 Hosting, provides staging).
Provide a full backup before launch.
After launch, give me a list of all plugins used, their license status, and a brief guide for basic content updates.
Include 30 days of post‑launch support for any issues.
What to Include in Your Proposal
Fixed price for the full scope (including content migration, SEO setup, and staging).
Estimated timeline from start to launch.
List of plugins you plan to use, noting any with ongoing license fees.
Brief description of your approach to ensure the new site is fast, secure, and easy for me to update.
About My Site
Current site: inenergyltd.com (energy procurement consultancy)
Content: Approximately 12 pages that includes a blog section (to be added later).
Hosting: A2 Hosting with LiteSpeed Cache.
Important Note
I’ve had a poor experience with unstable page builders and plugins that deactivated themselves. I’m looking for a developer who values clean code, transparency about ongoing costs, and a reliable final product.
I have an existing WordPress site (inenergyltd.com) that has been experiencing ongoing issues with a page builder plugin that keeps deactivating. I need a complete rebuild using modern, clean development practices. The content should be migrated, but the technical foundation must be free from shortcode‑dependent page builders and built for performance, SEO, and long‑term stability.
1. Scope of Work
Theme & Page Builder
Use a lightweight, SEO‑friendly theme such as GeneratePress, Kadence, or Astra.
Build pages with the native WordPress Block Editor (Gutenberg) and a lightweight block plugin like GenerateBlocks or Kadence Blocks.
Do not use WPBakery, Elementor, or any other shortcode‑based page builder.
2. Content Migration
Migrate all existing content (text, images, pages) from my current site into the new build.
Ensure no legacy shortcodes remain.
Preserve important URLs or set up 301 redirects to maintain SEO value and backlinks.
3. Plugins & Licensing
List all plugins you will install.
For any premium plugins, clearly state whether I will need to purchase my own license after launch and what the annual renewal costs are.
I want to avoid any situation where the site breaks because a bundled license expires.
4. SEO & Performance
Install and configure Rank Math SEO (or Yoast).
Set up titles, meta descriptions, and schema markup (LocalBusiness, FAQ where applicable).
Optimise images (WebP, lazy loading).
Enable LiteSpeed Cache (my hosting uses LiteSpeed) with appropriate minification and optimisation.
Aim for 80+ mobile score on Google PageSpeed Insights.
5. Testing & Handover
Build on a staging site (my host, A2 Hosting, provides staging).
Provide a full backup before launch.
After launch, give me a list of all plugins used, their license status, and a brief guide for basic content updates.
Include 30 days of post‑launch support for any issues.
What to Include in Your Proposal
Fixed price for the full scope (including content migration, SEO setup, and staging).
Estimated timeline from start to launch.
List of plugins you plan to use, noting any with ongoing license fees.
Brief description of your approach to ensure the new site is fast, secure, and easy for me to update.
About My Site
Current site: inenergyltd.com (energy procurement consultancy)
Content: Approximately 12 pages that includes a blog section (to be added later).
Hosting: A2 Hosting with LiteSpeed Cache.
Important Note
I’ve had a poor experience with unstable page builders and plugins that deactivated themselves. I’m looking for a developer who values clean code, transparency about ongoing costs, and a reliable final product.
Ian T.
100% (74)Projects Completed
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Projects awarded
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Last project
12 Feb 2025
United Kingdom
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Hi, thanks for the detailed brief. To ensure a smooth rebuild, could you clarify: whether you’d like me to migrate all current content exactly as-is or take the opportunity to refine/improve it, if there are any specific features or functionality from the old site that must be preserved, and whether you have any preferences for premium plugins or should I recommend lightweight free alternatives for SEO, performance, and security?
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