Phoenix - Your AI AssistantMarketing and design for a local nature products trial
- Posted:
- Proposals: 36
- Remote
- #4446901
- Expired
Ghioca 
Description
Experience Level: Expert
We are looking for a creative and practical marketing specialist to design a postcard and two websites for a project seeking to recruit neighbourhood volunteers to be supplied with and experience small ponds and wildflower planters designed to increase engagement with nature. The role includes advising on postcard delivery options, planning a local media campaign to encourage interest and uptake, and creating educational vlogs to engage and support users during several months of having the products in their gardens.
Deliverables
Design a marketing postcard for, initially, a single neighbourhood (three deliveries) to recruit volunteer families to receive and test out the products.
Create a website to receive responses, provide further information and build a mailing list supporting continuing engagement.
Create a smoke test website to test price points if, in future, the products were available for sale.
Advise on postcard delivery options
Plan and run a local media campaign to complement the postcard deliveries.
Plan and advise on vlog creation.
Deliverables
Design a marketing postcard for, initially, a single neighbourhood (three deliveries) to recruit volunteer families to receive and test out the products.
Create a website to receive responses, provide further information and build a mailing list supporting continuing engagement.
Create a smoke test website to test price points if, in future, the products were available for sale.
Advise on postcard delivery options
Plan and run a local media campaign to complement the postcard deliveries.
Plan and advise on vlog creation.
New Proposal
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Log inClarification Board Ask a Question
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Tim… we could send a thousand postcards build a dozen websites, and run every local campaign in the book but if families don’t feel invited, will any of it matter at all?
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To make sure the campaign truly connects, could you share what emotional reaction you want families to feel when they first see it, curiosity, nostalgia, or excitement?
Do you want this campaign to focus more on long-term community engagement or immediate sign-ups and awareness?
Should the creative tone lean more toward heartfelt storytelling or bold, visually striking messaging?