E-Commerce website redesign, designer needed...

Kind of design: Custom website
Description of every page: Kind of design: Custom website
Description of every page: I’m looking for a complete re-design of our website. The current one has been in place for 4 years and it’s time for a change to bring it up to date.

This is the current: http://www.keepcalmandcarryon.com

You will see it has a very vintage style look and theme, which is slow to load, and essentially has far too much going on. It needs to be stripped back and be much cleaner and easier to navigate yet nice to still have a simple retro / vintage theme.

The main area of the business I want to focus on is the Keep Calm Creator, which you can see on the site. The creator allows people to design their own Keep Calm parodies and then add them to an array of products. This also needs to be simplified and redesigned so it is easier to use, ideally on one page rather than tabs.

I want the chosen designer to look at this site from a user interface prospective and see where it can be improved in terms of usability and features to generate and increase more sales.

I already have a developer onboard so you would need to be able to work alongside him. He is currently working on improving the performance of the creator and making it work in real-time as well as other improvements.

The backend of the site runs on the Big Commerce platform, which ideally I’d like to stick with, but am always open to suggestions.

I would like to get your feedback, ideas and suggestions and see examples of your work to help me choose the right candidate for the job.

There are some really nice examples of clean vintage / retro sites with an up to date look and feel here:

http://line25.com/articles/30-web-designs-featuring-vintage-style-typography

Let me know what questions you have and I look forward to hearing from you.

Thanks

Mark
Ideas for the visual style: Clean Retro
Website url: http://www.keepcalmandcarryon.com
Urls to draw inspiration from: http://line25.com/articles/30-web-designs-featuring-vintage-style-typography
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