Complete website redesign

Full redesign of khushis.com

Purpose
To redesign the Khushi’s website so it feels more in line with the quality, presentation and usability of comparable restaurant websites, while better reflecting the Khushi’s brand, food, atmosphere and heritage.

Background
Khushi’s has a strong identity, loyal following and a unique position as Scotland’s oldest Indian restaurant, but the current website does not fully reflect the quality of the restaurant experience. The new site should feel more premium, visually engaging and easier to use, while helping convert more visitors into diners.

Main objective
Create a modern, visually strong, mobile-friendly restaurant website that improves first impressions, strengthens brand perception and increases bookings.

Key goals
Better reflect the quality and personality of Khushi’s
Bring the site in line with comparable restaurant websites
Increase online bookings
Improve menu presentation and usability
Better showcase food, drinks, interiors and atmosphere
Strengthen heritage messaging, especially Scotland’s oldest Indian restaurant
Improve gift voucher and group booking visibility
Create a clearer, more polished mobile experience
Target audience
Diners in Edinburgh looking for a quality restaurant
Tourists deciding where to eat
Customers comparing Khushi’s with other restaurants
Guests booking for lunch, dinner, occasions or groups
Returning customers looking for menus, bookings or information
What the new website should communicate
Khushi’s is a distinctive, family-run restaurant with deep Edinburgh roots
It offers high-quality Indian food in a warm, memorable setting
It combines heritage, hospitality and character with a more premium dining experience
Scope

The redesign should include:
improved site structure and navigation
refreshed visual design
stronger homepage impact
better menu pages
clearer booking journey
improved mobile experience
stronger storytelling and copy
better promotion of tasting menus, vegan menu, lunch, cocktails and vouchers

Creative direction
The site should feel:

premium but warm
heritage-led but contemporary
visually rich but easy to use
distinctive, polished and welcoming

It should avoid feeling generic, dated or overly corporate.

Success measures
improved booking conversion
stronger overall brand presentation
better mobile usability
increased engagement with menus and offers
improved gift voucher and enquiry visibility

Website is currently hosted on wix but this is open to change.