Brand and website Refresh for NorthCo

Project Brief: Brand and website Refresh for NorthCo
Website: www.northco.co.uk
Project Overview:
NorthCo seeks a brand refresh to enhance its website's visual appeal and user experience. The objective is to preserve the site's clean, professional look while introducing more vibrant colours to create a modern, engaging aesthetic. Additionally, the refresh will eliminate stock images in favour of custom graphics or backgrounds.
Objectives:
Revitalise the Logo:
Introduce subtle colour elements to the existing logo.
Add depth to the logo with shading, gradients, or 3D effects, transitioning it from a flat image to a more dynamic visual.
Ensure the new colours and depth elements align with the brand identity without overshadowing its clean design ethos.
Enhance Site Colour Palette:
Develop a cohesive colour scheme that is applicable throughout the website.
Ensure the new colours enhance vibrancy and appeal while maintaining a professional appearance.
Replace Stock Images:
Remove stock images from the site.
Create or source custom graphics or background concepts that align with the brand's image and messaging.
Maintain Clean Aesthetic:
Retain the white background and overall clean appearance of the site.
Ensure new design elements keep the visual layout neat.
CRM Migration and Integration:
Migrate CRM from HubSpot to Zoho.
Implement Zoho forms and functionalities across the website.
Scope of Work:
Logo Design:
Review the existing logo and propose colour adjustments.
Introduce depth elements such as shading, gradients, or 3D effects.
Provide 2-3 colour and depth variations for review.
Finalise the logo design based on feedback.
Colour Scheme Development:
Propose a new colour palette for site-wide use.
Ensure compatibility with the existing white background and overall design.
Graphics and Backgrounds:
Conceptualise and create custom graphics or backgrounds to replace current stock images.
Ensure new graphics align with the refreshed brand identity.
Provide mock-ups of the site with new graphics for review.
CRM Migration and Integration:
Plan and execute the migration from HubSpot to Zoho CRM.
Create and embed Zoho forms into the website, ensuring seamless integration.
Ensure data integrity and functionality post-migration.
Implementation:
Update the website with the new logo, colour scheme, and graphics.
Conduct a thorough review to ensure all changes enhance user experience and meet project objectives.
Quality Assurance:
Perform rigorous testing to ensure all updates are correctly implemented.
Verify that the site remains fully functional and responsive across all devices and browsers.
Deliverables:
Updated logo in various formats (JPEG, PNG, SVG).
New colour palette guidelines.
Custom graphics or background concepts.
Mock-ups of the refreshed website design.
Fully implemented changes on the live website.
Timeline:
We wish to launch the new website on the 1st of August 2024. It is imperative that all work is completed before this date.