Designer — turbans are an accessory that has been around for centuries, but it’s currently trending. We are looking for a designer who is creative, aware of trends, and has the confidence to produce designs with wide consumer market appeal. The ideal designer for this project will provide guidance on product design, color, materials, and measurement. Also, the ideal designer should have technical experience and be able to provide tech packs. Past experience in the hair accessory category is a big plus. We ask that our designer do some market research to understand trends and current market offerings (we’ll provide additional pictures as well). This will enable you create a differentiated and unique product. We also ask that the designer communicate drafts of the design, so that feedback can be provided before the design is finalized.
Our target market are women aged 18-50, including new mothers, who are aware of the importance of caring for their hair and have an appreciation for Instagram-worthy designs. Within our target market, the core consumer is Africa American women, who look for some keys things with hair accessories: 1) comfort is key, meaning the product shouldn’t be too tight, but it shouldn’t be too loose either 2) materials should offer moisture retention, and 3) the product should offer style preservation. Overall, the main goal of these turbans and wraps is to be fashionable in addition to protecting the hair. Keep in mind that our target market often wear their natural hair in voluminous styles and/or extensions as well.
We’re a start-up and this is a chance to make an impression and help influence the beginning of a brand that we are certain is here to stay. We hope that this is the beginning of a long and prosperous partnership with our designer.
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Clarification Board Ask a Question
would you be open to manufacturing in China? Beside the design, I can also help you with fabric sourcing, sampling and manufacturing. Small quantity order is acceptable ;)
Let me know, thanks!