UK Designers Only – Logo & Branding Design Brief

**UK Designers Only – Logo & Branding Design Brief**

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**Overview**
We are seeking a UK-based freelance designer to create a clean, modern logo and branding package for a new digital platform that simplifies the planning application process for architects, homeowners, and developers. The brand identity should convey trust, clarity, and professionalism, taking inspiration from the GOV.UK design principles.

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**About the Platform**
The platform is a subscription-based service designed to make planning application submissions faster and more accessible. It targets professionals and the general public, helping them navigate the often complex planning process. The branding should reflect accessibility, efficiency, and reliability—key values drawn from the GOV.UK approach to design.

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**Project Scope**

* **Logo Design**

* Develop a clean, minimalist logo that reflects the platform’s mission and values.
* The logo should work effectively in digital and print formats and adapt well to different screen sizes and devices.

* **Brand Colour Palette and Typography**

* Create a colour palette that ensures accessibility and legibility, aligning with GOV.UK’s emphasis on clarity and inclusivity.
* Recommend typography that is web-safe and easy to read, with guidance on hierarchy and usage.

* **Brand Guidelines**

* Produce a concise, practical brand guidelines document (PDF) that includes:

* Logo usage (primary and secondary versions, colour variations)
* Colour codes (HEX, RGB, CMYK)
* Typography recommendations and usage
* Examples of brand application (website, documents, emails)

* **Optional**

* Recommendations for iconography or supporting visual assets suitable for digital use.

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**Key Requirements**

* Demonstrable experience in logo design and brand development.
* Understanding of accessibility and legibility in digital design, especially following GOV.UK design principles.
* Proven ability to deliver branding that is both professional and adaptable across digital and print media.
* Strong communication skills and openness to feedback throughout the design process.

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**Deliverables**

* Primary and secondary logo versions (including colour and black/white)
* Colour palette with HEX, RGB, and CMYK values
* Typography recommendations and guidance
* Brand guidelines document (PDF)
* Source files in AI, PSD, or SVG formats

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**Timeline**

* Concepts submitted within one week of project start.
* Final delivery within two weeks of concept approval.

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**How to Apply**
Please provide:

* A link to your portfolio showcasing relevant branding work.
* A short description of your approach to brand design and how you would apply it to this project, referencing your familiarity with GOV.UK design principles.
* Confirmation of your UK location and availability for a short video call if shortlisted.

We look forward to reviewing your proposals and collaborating to build a strong, accessible brand identity for this platform.