Seeking a corporate identity design for SkillsPlay Ltd

We are looking for a corporate identity design for skillsPlay - a game creation platform for serious learning games.

Audiences:
1. Skills and Training managers - who want to develop knowledge checks and make learning experiential and interactive
2. HR and knowledge management - Who want to retain and distribute skills and expert knowledge in the business
3. Operations managers from sales to engineering who want to share best practice and tacit knowledge amongst workers.
4. Educational and training bodies - who want to develop best in class learning experiences.
5. Education system providers such as training platform, MOOC and LMS system providers who want to add gamification as a service to their pltforms.

Value proposition:
Put simply - SkillsPlay enables anybody to create a serious learning game. You don't need to have gamification and learning expertise to capture your ideas and experience in a practical game. Unlike other tools, SkillsPlay uses the BrightGame systems to enable games with complex scenarios and situations. You can deploy your game online on your website, on mobile, on whiteboards, and even order a physical board game!

In essence SkillsPlay is unique in enabling you to create fun and engaging, but serious skills play.

Example games include - capturing best practice sales approaches, marketing planning, innovation - from ideas to success!.

Competition:
While there are not direct competitors who can enable you to rapidly create a game or related gallery of learning games there are other platforms offering simplistic learning game creation such as www.Bookwidgets.com. In addition, there are very expensive solutions like VR and AR games. Unfortunately, these are expensive to build and costly to deploy, maintain and edit as a learning resource.

Go here to see people playing the games:
https://www.addstrategy.co.uk/developing-capacity#add-people