Scuba Club Logo Design - 3 Required

Information for the business: Scuba Dive Club
Industry: Sports and Fitness
Type of logo: Abstract mark, Pictorial mark, Character
Brand name/slogan in logo: Pontefract BSAC
Number of revisions: A couple at least
Ideas for the visual style: Clean, Modern, Fresh
Things to avoid: Cartoony, diver silhouette
Where the design will be used: Print, web, FB, merchandise included embroidered items
Extra notes: Establish scuba club based in West Yorkshire is looking to modernise and is starting with a fresh new logo that will go right through the clubs branding from our first website to hoodies and baseball caps. We need 3 decent logo's producing as the club will vote and decide the final design.

A branch of the British Sub Aqua Club (BSAC.com) which is also going through a re branding exercise at the moment, we are looking for something modern and fresh, that does not necessarily have to be linked to scuba diving, so abstract marks would be accepted. The God Poseidon is the current BSAC icon and it is thought he will be staying.

We are not looking for anything cartoony, or too jolly, so no smiling octopus or mermaids please. We are going for a more serious feel, emphasising the adventure side of diving and the challenge of the deep.

An ideal project for someone starting out with good skills as we are not Amazon or Google.

Happy to provide more guidance if needed, but we are not sure what we want ourselves. Needless to say, we'll know it when we see it.

Thanks