Redraw and Enhance Logo and Badge Idea

Background
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We have an existing logo and badge that represents our business, however it needs to be redrawn and refined to a professional, production-ready standard. The core concept, typography style, and brand intent should remain intact, but the execution needs improving.

This logo is intended to represent the business for the next 10+ years, so precision, balance, and scalability are critical.

Objective
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-To redraw the logo and badge from scratch (not simply edit the existing file) to ensure:
-Correct proportions
-Consistent spacing and alignment
-Clean geometry and visual balance
-A timeless, professional finish suitable for long-term brand use
-The end result should feel considered, confident, and robust rather than trendy.

Scope of Work
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Please focus on:
-Refining letterforms (optical balance, kerning, stroke consistency)
-Correcting spacing between elements (letters, symbols, words)
-Ensuring visual harmony at both large and small sizes
-Simplifying any awkward or over-complex details

Making sure the logo works equally well in:
-Full colour
-Black
-White
-Monochrome / greyscale

What Should Stay the Same
-The overall logo concept and recognisability
-The brand’s personality and positioning
-No major stylistic rebrand unless discussed
-This is a refinement exercise, not a reinvention.

Deliverables
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-Master logo (vector format)
-Horizontal and stacked versions (if applicable)
-Colour, black, and white variants
-SVG, PDF, EPS, and PNG exports
-A small favicon / icon-ready version
-Clear space and minimum size guidance (simple brand rules)

Success Criteria
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-A successful outcome will be a logo that:
-Feels timeless rather than fashionable
-Is technically perfect and production-ready
-Scales cleanly from favicon to large format
-Can confidently represent the business for the next decade