Project Brief for Andy's Subs Logo and Brand Definition

Company Overview:
Andy’s Subs is a new business offering delicious, high-quality cold sandwiches. Our target audience is young professionals and sandwich enthusiasts looking for a fun, nostalgic dining experience.

Brand Personality and Values:

Playful and fun with a nostalgic 50s-60s vibe.
Emphasis on quality and a welcoming, retro atmosphere.

Design Preferences:

Color Palette: Primary colors (especially red and yellow).
Logo Elements: Pencil-drawn sketch of Andy’s face as the main icon.
Font: Classic American diner font, evoking mid-century Americana.
Style Influence: Inspired by the sketch style of the London restaurant "BAO," combined with 50s-60s diner aesthetics.

Deliverables:
Primary logo featuring the pencil-drawn face and brand name.
Secondary logo variations.
Favicon.

Brand style guide including font choices, color palette, and usage guidelines.

Timeline and Budget:
Timeline: One week
Budget: £100/150

Have more images to use for guidance