
Premium Logo Refinement Needed – Athletic Wear Brand (24hr)
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Post a project like this- Posted:
- Proposals: 38
- Remote
- #4466843
- Awarded









Description
MAJOR is about discipline, strength, consistency, presence, and earned confidence. This is not fast-fashion gym wear. It’s premium, minimal, and composed. Think high-end performance wear that people wear because it reflects who they are, not because it’s loud.
I already have a basic logo concept and real product mockups (attached). The current logo is clean but feels too plain and underdeveloped. It lacks distinction and authority and doesn’t feel ownable yet.
I need a designer with strong taste to refine and elevate the existing logo, not a full rebrand.
What I need:
– Improve and refine the MAJOR logo
– Develop a stronger, more distinctive “M” mark
– Review the green accent and either justify it properly, refine it, or remove it
– Keep the brand premium, modern, and restrained
This logo must work:
– embroidered on athletic wear
– small on bras and leggings
– large on packaging and signage
If it feels gimmicky, trendy, or overdesigned, it’s wrong.
Deliverables (within 24 hours):
– Refined primary logo
– Improved standalone “M” icon
– Colour recommendations with reasoning
– Black and white versions
– Vector files (AI, SVG, or EPS)
Who should apply:
– Designers with experience in fashion, fitness, or lifestyle brands
– Designers who understand premium, minimal branding
– Designers who can explain their design decisions clearly
Do not apply if:
– You rely on templates
– You use Canva-only workflows
– Your work looks generic or overdesigned
To apply, send:
Relevant logo or brand work
A short paragraph on how you would elevate this logo
Confirmation you can deliver within 24 hours
Low-effort proposals will be ignored.
If you want, next I can:
– tighten this further to filter out amateurs even harder
– write a short design brief to send after hiring
– or tell you exactly what to look for when reviewing proposals
Say the word.
New Proposal
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Log inClarification Board Ask a Question
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Hi Lee, I need clarification on a couple of points before I send a proposal: within the 24 hours, are you expecting 2–3 refined directions to choose from, or one best refined route with small tweaks only? Also, are there any must-keep constraints around keeping/removing the green accent, retaining the current “M” structure, and the preferred minimum embroidery size (e.g., 18–25mm wide)? Once you confirm, I’ll lock the scope.
Lee M.23 Jan 2026I want one best refined route, not multiple directions. This isn’t a mood-board exercise — I’m paying for judgement. Small, considered tweaks around that core route are fine if they materially improve the result.
Constraints:
– The green accent is not a must-keep. Keep it only if it genuinely strengthens the identity. Otherwise, remove or replace it.
– The current “M” structure is a starting point, not sacred. You can refine, rebalance, or subtly re-engineer it, but avoid radical reinvention.
– Embroidery: yes, design with 18–25mm width in mind. It must read cleanly and confidently at that size.
Lock scope on that basis and proceed.