Modernise and make a better quality version of our logo

The objective of this project is to modernize and enhance the visual identity of ARVRA by creating a refined, high-quality logo that reflects the company’s values of holistic wellness, innovation, and accessibility. The updated logo will be designed to work across digital platforms, print media, and app interfaces, ensuring consistency and a professional appearance in all brand touchpoints.
Goals:
Modernize the existing logo while retaining brand recognition.
Ensure the logo is versatile, scalable, and high-resolution, suitable for apps, website, social media, and marketing materials.
Create a clean, contemporary design that reflects ARVRA’s holistic wellness approach and commitment to innovation.
Develop color palettes, typography, and logo variations (horizontal, vertical, icon-only) for flexible use across all channels.
Provide final deliverables in multiple formats: SVG, PNG, JPG, EPS, and Favicon-ready for digital applications.
Key Deliverables:
Refined ARVRA logo with modernized typography and iconography.
Primary and secondary color palettes aligned with brand identity.
Logo variations for different applications (app icon, website header, social media).
Brand usage guidelines outlining correct sizing, spacing, and color usage.
High-resolution files suitable for both digital and print media.
Outcome:
A professional, contemporary logo that strengthens ARVRA’s brand presence, enhances recognition, and communicates holistic wellness, reliability, and modern innovation across all platforms.