Modern logo design for health & wellness marketing agency

About FitPixels
FitPixels is a technical growth partner for regulated health, supplement, and wellness e-commerce brands. We focus on stability, compliance, and performance, helping WooCommerce stores grow without risking uptime, revenue, or regulatory issues.

Objective
Create a modern, professional logo that:
Signals technical credibility and trustPositions FitPixels as an established, serious operatorFeels confident and precise, not trendy or playfulWe want wordmark-only concepts and wordmark+icon concepts.

Style & Concept Direction
• The “Pixels” part of the name should be represented subtly, either via:
Customisation of the wordmark (modular letterforms, squared terminals, grid-based geometry) or
An abstract icon derived from the wordmark
• Avoid literal pixel art, 8-bit retro, or fitness clichés
• Typography: modern, geometric sans-serif (we like Space Grotesk)

Colour Direction
Primary background: very dark grey (near-black/charcoal)Logo: white wordmarkAccent: bright, technical greenAccent green should pop on both dark and light backgrounds and be used sparingly (e.g., one letter, pixel detail, or icon element)Logo must also work in black or white onlyAvoid blue (too common in healthcare) and purple/pink (too playful)

Deliverables
Primary full-colour logo (dark background)Inverse logo (light background)Wordmark-only and wordmark+icon variantsHigh-resolution raster files (PNG, JPG)Vector source files (AI, EPS, PDF)

Proposal Requirements
Please include:
Examples of logos for health, fitness, medical, or regulated brandsOverview of your design processEstimated turnaround timeAny initial thoughts about the FitPixels brand

Final Guidance
We’re looking for a logo that feels:
Quietly confident, technically credible, and built for serious, regulated businesses.