MARAYS DAIRY PRODUCTS Logo & brand identity pack

1. Brand Overview
Brand Name: MARAYS DAIRY PRODUCTS
Industry: Dairy and dairy products
Location: Central Europe
Target Audience: Modern, health-conscious consumers looking for premium quality (mostly in HORECA line, 10 kg yogurt bucket, 20 kg white cheese etc.)
Core Values: Naturalness, quality, trust, taste, sustainability

2. Design Vision & Objective
Goal: To create a logo that makes MARAYS stand out in the dairy industry, conveying trust, naturalness, and high quality.
Usage Areas: Labels, packaging, business cards, website, social media, flyer, vehicle branding, etc.

3. Recommended Logo Styles
Style Description
Minimalist Clean, timeless, and modern lines.
Rustic / Natural Hand-drawn style elements, evoking a traditional farm-fresh dairy image. Emphasizes organic feel.

4. Suggested Color Palette
Natural tones: Milky white, soft blue, green, light brown
Premium tones: Navy blue, gold, burgundy
Modern tones: Grey, pastel blue, anthracite
Premium Modern Bolt fonts, green, deep blue or gold tones; conveys a high-end positioning.
Illustrative Incorporates icons like cows, cheese, milk bottles in a refined illustrative style.

5. Typography Suggestions
modern and clean, classic and premium feel (e.g., Montserrat, Lato,Playfair Display, Cormorant)
6. Slogan
You may use a tagline below the logo, such as:
"Pure Taste of Nature"
" Where Craft Meets Tradition
''Dairy Done Right''
7. what we want
Vector files (.AI / .EPS)
PNG / JPG (for various backgrounds)
Black & white and colored versions
Horizontal and vertical variations
8. Extra Design Tips
Since it targets HORECA professionals, it should appear both reliable and elegant. If using a cow icon, prefer modern, stylized versions (avoid cartoon-like designs). when we decide the logo than I will ask for full pack of corporate branding and design brand manual. Also we need leaflet/flyer, brochure, website