Looking to modernise our sports clothing brand logo

Hi, we're Valhalla (thevalhallaway.com), a sports clothing brand. We're looking to redesign our brand logo.

You can see our logo on our website but you should be able to the files below.

The assignment is tricky but creative! We want to simplify and modernise our logo so it can be used across a range of clothing materials. Currently, the logo is large and bulky and that won't work when we look to expand our range beyond shirts and tops. Additionally, we want to push our brand so it goes beyond a male Viking audience.

This isn't to say that we want to create an entirely different brand. Please keep in mind we are an athletic sports brand largely selling to a male fitness enthusiast audience. We just think our logo needs to be modernised. Currently the font and style are very old-school, and early 2000s dude-bro sports brand!

I'm not a graphic designer but here are a few requirements:

- We're flexible on how the logo looks but it must mention Valhalla or be a V. Could be both.
- Please modernise the font in the logo but try to include a viking/valhalla influence to it. The logo can be text if effectively modernised. We've included an inspiration below as to the font style. We really like the Valhalla design with the V above the logo. If you want, you can send in a submission that edits this so it's uniquely ours. I found it here: https://ifonts.xyz/noatun-typeface.html so It's not mine.
- Think about how your design will look with the tribal pattern designs we use on our shirts/compression T's. It MUST WORK alongside these as they are our biggest sellers. We are not redesigning this aspect of the shirt, just the logo on the chest and website.
- Nothing crazy or wildly abstract (take some inspiration from how Gymshark transformed their clunky brand to a modern but DO NOT COPY them!)
- You can include an icon in the design but it must be really simple. The key part really is the text.
- If you follow this brief for a couple of variations and also want to send us something alongside them that you think would work better - then I'm happy to look at the designs. Do not ignore the brief completely.
- Please keep our brand and audience in mind.

Any questions let me know! We're keen to have a designer on file for future design work. Valhalla has big ambitions for 2023 as we expand into trainers, boots, and athletic-leisure clothing.