Logo, Typography and Colour Palette for new Health Food Brand

Information for the business: We sell health foods - starting with a flagship tea subscription box
Industry: Food and Beverage
Type of logo: Word mark, Abstract mark, Pictorial mark, Emblem
Brand name/slogan in logo: Happy to see either option
Ideas for the visual style: Supplied in attached brief
Preferred colors: As per audience and culture in brief
Where the design will be used: Web, email, packaging, print
Extra notes: Please read the brief carefully for this project. A lot of work has gone into determining the brand and culture of this business, we now need someone to bring that to life with the first elements of a visual identity. We only need logo, typography and colour palette, we will design the rest ourselves.

Logo - should be flexible - will be used across many medium and rigid visual identities are out of fashion. People can wear different clothes, so too should brands be able to.

Typography - Of the Remedy Roots name itself, but then also suggestions for any product line names, plus headings and body copy for web.

Colour Palette - to reflect the audience and the brand itself, as defined in the brief. This will need a set of primary brand colours, plus a supporting set to give us the flexibility that we need.