Logo Refinement

Logo refinement for new business who's brand mission is to create an affordable personalised gift shopping service that will help people show gratitude to their loved ones. Quality gifts sourced, and produced by Olim, strive to create mystery, surprise and indulgence. Sumptuous scents, delicious treats and hand-poured candles are a few of the delightful gifts available to customers.

The Logo
We want to incorporate our initial concept of the Bow on top of the O, of Olim.

Our marketing messaging and brand value is that 'We put the bow on the O' – O meaning 'Oh' purveying joy at receiving such a lovely gift from Olim.

These are the thee primary ways we will apply the logo;

1. The bow on the 'O' as a singular device for stickers, web watermarks and livery etc.

2. A singular device with explanatory sub text wording placed underneath the 'O' to categorise product ranges and customer groups i.e.;
- Gifts
- Candles
- Scents
- Men
- Women

3. Just Olim with the bow on the 'O' – signage

The Bow
The bow can be a depiction, or suggestion, of a gift wrap bow, or a true visual representation of a gift wrap bow. We are aware though that it can, if done incorrectly, look like a Christmas pudding (or similar) but will leave that to your creative expertise. The bow will be in the brand colour (see below). It is also important that the "o" and the bow are not higher then the "L".

The Font
We are still unsure about the font for Olim and style. Our initial thoughts are that it;

- Harmonises with the bow on the O
- Is relaxed and not overly playful
- Doesn't mimic another closely related brand either in font or style
- Uses the brand colour

The Brand Colour

This is one thing we have continually thrashed out, we have to be gender neutral and consider we have local authority restrictions placed on our first premises. So, we've decided on the colour purple. Could you provide us with a purple colour pallet that shouts luxury and quality?

The brand colours will also be used as feature colours in the shop-fit.

Demographic/Target Market

Primarily gifts for female's aged 20+
Gifts for men
Focus on helping men gift for women

Hopefully the notes above help you to understand exactly what we need. If possible, we would really like to complete this week as we need to start applying the branding to open the first shop.

After this we would then like to discuss other design work using the brand that we will require.

Uploads include
current logo which needs evolving - needs to be simpler, less gimmicky
Ideas of the type of bow that could be used, to keep it simple
Colour pallet idea

If possible, would chat through the concept, where we are, and what we are looking for in more details.