Logo Redesign, Brand Identity & Animated Logo

Traduzz is an established UK-based translation, interpreting and language solutions company founded in 2009.

We work with international organisations and businesses, providing professional translation, localisation, interpreting and multilingual communication services.

Our brand is evolving. Today, our work combines professional human linguistic expertise, technology, AI-supported workflows, project management and cultural intelligence.

Our current positioning/tagline is:

Bridging Cultures Through Intelligence

You can see our current visual style and social media presence on Instagram: @traduzzlimited and linkedin linkedin.com/company/traduzz-translation-services

What we are looking for

We would like to modernise the Traduzz visual identity, starting with a new logo and a clear brand identity system.

We do not want the company to look like a traditional translation agency.

The new identity should communicate:

Professionalism and trust
Intelligence and expertise
Human communication
Technology and innovation
International/global reach
Connection between languages and cultures
A modern, established B2B company

The identity should feel clean, contemporary, intelligent and distinctive, rather than overly corporate or generic.

Please avoid obvious translation-industry clichés such as flags, globes, speech bubbles or generic language icons unless they are incorporated in a genuinely original way.

Logo requirements
We would like the designer to explore a modernisation of the Traduzz logo rather than being restricted by the existing design.

We would like to see approximately 3 initial creative concepts/directions.

The final logo system should include:

Primary Traduzz logo
Secondary/alternative logo
Horizontal version
Stacked version, if appropriate
Icon/symbol that can work independently
Social-media profile version
Light and dark versions
Full-colour and monochrome versions
Favicon
Versions suitable for very small digital applications

The logo should work equally well on a website, social media, corporate documents, presentations, email signatures and printed materials.

Animated logo
We would also like an animated version of the final logo.
The animation should be sophisticated and subtle rather than flashy. See a sample of what's expected below.

We are particularly interested in exploring the idea of connection — for example, languages, people, cultures, technology or information coming together to form the Traduzz identity.

The animation could be used for:

Website
LinkedIn
Instagram/Reels
Corporate videos
Presentations
Video intros/outros

Please provide appropriate web/video formats, including MP4 and GIF where suitable, and ideally a lightweight web animation format such as Lottie/JSON if the design allows it.