Logo for a company

I am looking to have a logo designed for a company called "Spring Vale" . They are a company that runs fishing lakes, as well as a resturant and butchers shop. They have asked for two ideas, one subtly incorporating the design of a fish into the logo (for the fishing lakes), and another generic logo with no reference to what Spring Vale actually do, but that its a distinct logo that could go on workwear, coffee cups, menu's etc.

They have no concepts or designs themselves, so are open to any ideas. they would like a sample of designs to start with, which they would then narrow down and tweek the final version. at the end of the project they would need high resolution files that they can send off to printers/workwear companies etc

Any queries please ask

David