Logo development

Information for the business: We sell power tools and industrial equipment
Industry: Business
Type of logo: Word mark, Letter form
Brand name/slogan in logo: Jordan Industrial Equipments
Ideas for the visual style: JIE, you have to take into account that the logo will be bilingual but the initials not necessiraly
Preferred colors: Elegant, reflects power
Where the design will be used: print, BTL
Extra notes: Just to give you a small brief about the company for you to assess if you will be able to help with the logo.

Background:

We have an industrial company named Jordan Industrial Equipment Est. its basically a company that sells power tools to end users along with resellers. We have different brands but the main one is Makita which is a well known brand for power tools.

Target Audience:

Individuals who do things alone around the house and will need to have a drill.
Big industrial corporations who have projects that will need power tools.
Whole sellers who buy and resell products.

What is needed:
We need to create a logo for Jordan Industrial Equipment Est. (JIE), it should be bilingual (English and Arabic), you dont have to worry about the Arabic just advise where would be a good place for it.

Characteristics of the the company:
- smart
-powerfull
-reliable
- companion
- serious and knows what its doing
- professional

Attached is the current logo with the subbrand (Makita) and some competitors logos