Logo Design for FEEL – A Luxury Women’s Wellness Apparel Brand

Brand Overview

FEEL is a luxury, purpose-driven women’s apparel brand offering oversized vintage-washed jumpers embroidered with affirmations and “power statements.” Our clothing blends comfort with emotional wellbeing — each piece is designed to ground, uplift, and empower the wearer. The brand sits within the intersection of wellness, mindfulness, emotional expression, and luxury streetwear.

We want our logo to express the essence of FEEL: authenticity, inner connection, softness, strength, and emotional depth.

Direction: Emotional Depth & Soft Strength
Words and typography as art
Warm textures, natural lighting, tactile fabrics
Imperfect yet refined aesthetic (hand-drawn lines, organic spacing)
Mood: vulnerable, authentic, human

Primary Logo Text: FEEL (all caps)
Tag line: Wear Your Truth

Design Direction

We are looking for a logo that is:

Minimalist, clean, and luxurious

Emotionally evocative — something that makes people feel

Modern, warm, and elegant

Quietly powerful

Timeless and versatile across embroidery, website, packaging, and social

Inspiration & Brand Themes
Emotional expression
Mindfulness & spirituality
Inner growth
Connection and vulnerability
Soft yet grounded strength
Wellness aesthetics
Vintage-washed, oversized comfort

Possible Elements:
(Not required — only if they naturally add value):

Light line work inspired by breath, grounding, or flow

Gentle curves or spacing that feels intentional

Micro-symbol (e.g., a subtle dot or line) incorporated into the typography

What We DO NOT Want
Anything overly ornate or complex
Bright colours or playful designs
Obvious yoga clichés
Script fonts
Clip-art style icons

Deliverables
Primary logo (FEEL)

Optional secondary mark (initial or micro-symbol)

Black and white versions

Vector files + transparent PNG

Typography recommendation

Spacing guidelines (if possible)

Where the Logo Will Be Used:
Embroidery on jumpers and caps
Clothing neck labels
Website & social media
Packaging (tissue, tags, stickers)
Future accessories (totes, scarves)