Logo Design

Corporate profile
Our company is a new internet broadcasting & marketing company, creating and distributing live and recorded events.
The events broadcast will include a wide and diverse range from motor sport to angling as well as music events.
Objectives
There is an initial requirement for the design of our corporate logo which will form our identity. The logo has to work in both online and offline environments. We want customers who use our online service to connect with the brand and to remember it, encouraging brand loyalty and visitors returning to the site, but must also be able to portray a professional image in a corporate environment.
The logo needs to work in colour (2 colours) as well as in mono. The area for the logo’s placement will be online, however the logo must also work in the offline environment as it will also be displayed on all stationary (letterhead, business cards, invoices, purchases orders, compliment slips etc) as well as all marketing collateral.
As such, there is a requirement for different sizes of the logo for the various stationary. For example we require a logo that can be used on stationary A4 size, A5 size as well as business card size.
Format: TIFF & Adobe Illustrator
Target market
There are 3 stakeholder groups; event organisers, potential sponsors – these are typically manufacturers and end-users of the service. End-users will be enthusiasts, whether sporting or other.
Schedule and deadline
Required by 24th December 2010