Logo & Brand Identity Package for UK Property Company

I am looking for a designer to develop a professional logo and brand identity for Minor Property Group, a UK property maintenance and improvement business.

I have attached a concept image showing the direction I like. This is a starting point rather than finished artwork, and I would like the designer to professionally develop and refine the concept.

Brand / Logo Direction

The identity should incorporate:

MPG – the main visual and recognisable mark
Minor Property Group – the full business name
Making Properties Great – the strapline

The letters MPG intentionally relate to both Minor Property Group and Making Properties Great.

I particularly like the large MPG lettering and hierarchy shown in the attached concept. The company name and strapline should be in title case.

The standalone MPG mark should also work independently where the complete logo would be too detailed or too small.

Colour

Red is an established part of the brand and should be retained.

Preferred red: RAL 3020 Traffic Red / HEX #CC0605

The secondary colour is not fixed. I am open to black, white, charcoal or another suitable neutral recommended by the designer.

The identity needs approved colourways suitable for:

White/light backgrounds
Black/dark workwear
A red company vehicle
Single-colour reproduction
Required Deliverables

Logo & Brand Assets

Primary logo and appropriate alternative layouts
Standalone MPG mark
Full-colour, black, white/reversed and single-colour versions
Editable/source vector artwork
AI/EPS, SVG and vector PDF
Transparent high-resolution PNG
CMYK, RGB, HEX, RAL and appropriate Pantone colour references
Fonts/typefaces identified
Concise brand-guidelines PDF

Business Card

Professional front/back design
Editable source artwork
UK print-ready PDF/PDF-X
CMYK with 3 mm bleed and appropriate safe areas

Letterhead

Professional A4 design
Fully editable and usable Microsoft Word (.docx) template
Suitable for multi-page correspondence
Primarily for electronic use and clean PDF export
Also suitable for normal A4 printing

Workwear

Artwork suitable for garment printing and professional embroidery
Colourway suitable for black workwear
Simplified version if required for small left-chest embroidery

Vehicle Signage

Genuine vector artwork suitable for vinyl cutting, decals and printed vehicle graphics
Colourway suitable for a red vehicle

Digital Assets

Square logo/profile image
Google Business Profile/social-media version
WhatsApp Business profile version
Email-signature version
Website favicon
Mock-ups

Before final approval, I would like to see the proposed identity demonstrated on:

Black T-shirt/workwear
Red Ford Transit Custom

These are to demonstrate colour, contrast and legibility. A complete vehicle-livery design is not required as part of this project.

Originality, Licensing & Ownership

The final approved logo must be original bespoke artwork and not based on stock logos or pre-existing logo templates.

Please identify any third-party fonts or other licensed assets used and advise of any ongoing licence requirements.

On completion and final payment, all agreed intellectual-property rights in the final bespoke logo and brand artwork should be assigned to Minor Property Group, including unrestricted ongoing commercial use and the ability to modify the artwork in the future.

The identity should be suitable for potential UK trademark registration, although formal trademark clearance is not required as part of this project.

Final Handover

Please provide an organised master brand asset package containing appropriate files for digital, print, stationery, workwear and vehicle signage, allowing future printers, signwriters and embroidery companies to use the branding without needing it recreated.

Your Proposal

Please base your proposal on delivering the complete scope above.

I am particularly interested in designers with experience creating branding that works across vehicles, workwear, print and digital applications.

Please include examples of relevant previous work and clearly state what is included in your proposal.