Logo and Branding Kit required for lifestyle/wellness brand

A client I am supporting is looking for a logo and branding kit to be designed for their new wellness brand launching end of 2024.

They are a creative partnership, and very good with their vision and visuals. With a mood board and concepts already put together, creative wise they are very clear about the look and the brand image they have in mind, having built the direction for an established amount of time already. However are stuck on the logo concept and finalising a cohesive brand image that will make a impact fast on launch.

The brand is focused on natural products, educating their target audience on aromatherapy, holistic treatments, herbal botany and being a market expert on exposing the profit driven food and pharmaceutical companies, trying to return their customers to the natural roots of the world and making conscious choices.

Attached are some images that have inspired the brands personality and the colour palette required will be colours from natural sources, for example, sand, clay, limestone, plants, water etc. They will be venturing into supplements, skincare and natural home remedies.