I need a refresh of a logo for a client

Information for the business: Client sells doggy dry towels and other pet products
Brand name/slogan in logo: doggydrytowels.com
Ideas for the visual style: In line with the product expectations
Where the design will be used: Web
Extra notes: The client has a web site www.doggydrytowels.com and wants to refresh their logo. The product is unique and funky and works particularly well. The logo must be easily associated with the product and clearly encapsulate the benefits of the product for both pet and owner. The target market are loving pet owners and therefore the logo should convey both trust and functionality. Our view is that the logo should not be over complicated and work within the context of the web site.

The logo may well be used in the new packaging but this is as yet to be a confirmed instruction. Interesting use of colour and shape is preferred but not essential.

This job is now live and needs to be actioned in a timely manner but must achieve the correct visual impact.