I need a logo for my personal brand

Logo Design Brief — Chef Idris

I’m looking for a designer to create a logo for my personal brand, Chef Idris, launching in 2027.

I’ve been cooking for the past 10 years and have built a reputation for bold, beautiful flavours. My cooking sits in the Afro-fusion space, celebrating African roots while bringing together influences, ingredients and techniques from different cultures.

I want a logo that captures who I am: expressive, creative, warm and confident. It should feel contemporary and distinctive, with a sense of quality that makes people curious to taste my food and book my services.

Creative direction

* Bold, elegant and recognisable.
* A thoughtful connection to my African heritage and culinary identity.
* Personality and warmth, alongside a premium feel.
* Open to a strong wordmark or a distinctive “CI” monogram.

The logo needs to work across social media, my website, menus, chef jackets, aprons and packaging. Please include a primary logo, a simplified version and versions that work in black and white.

Above all, I want an identity that feels true to me and can grow with my brand.