Business Logo Design

GO2 Removals Rebrand Brief
About Us
GO2 Removals is a premium removals, storage and packing company serving London and the South East.
We specialise in helping families and professionals move home with as little stress as possible.
We are not a budget removals company and we do not want to look like a typical “man with a van” operation.
Our service is professional, reliable, efficient and highly customer focused.

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Target Customer

Our ideal customers are:

* Professional families
* Homeowners
* Executives
* Property professionals
* People moving within affluent areas

Think customers who regularly shop at:

* Marks & Spencer
* Waitrose
* John Lewis
* Zara Home

Or who are members of:

* David Lloyd
* Premium health clubs
* Professional networking groups

Age range:

30-65

Household income:

£80,000+

Property values:

£500,000 to £2m+

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Brand Personality

We want the brand to feel:

✓ Trustworthy

✓ Professional

✓ Family-friendly

✓ Premium

✓ Established

✓ Efficient

✓ Calm

✓ Approachable

✓ Modern

Not:

✗ Corporate

✗ Cold

✗ Cheap

✗ Aggressive

✗ Traditional removals company

✗ Tradesman-looking

✗ Overly masculine

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Inspiration

We like the visual quality and simplicity of:

* John Lewis
* Waitrose
* Apple
* David Lloyd
* The White Company
* Farrow & Ball
* Soho Home

The logo should feel like it belongs alongside these brands.

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Design Direction

We would like:

* Minimalist design
* Premium typography
* Simple icon or monogram
* Strong standalone logo mark
* Clean van livery application
* Works well on uniforms
* Works well on social media
* Works well on signage

Avoid:

* Cartoon houses
* Vans
* Moving boxes
* Clip art
* Generic roofline logos
* Corporate swooshes

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Colour Direction

Potential palette:

* Sage Green
* Forest Green
* Warm Stone
* Soft Grey
* Cream
* Taupe

Think:

Natural, premium, calming.

Not:

Bright blue, bright red or anything overly corporate.


I hope this all helps