Build a logo for an onile store

Information for the business: Online store that will sell items that are useful during air and general travel (neck pillows, travel wallets, backpacks, bag tags, suitcase locks, drink bottles, adapters, toys & games for kids).
Industry: Lifestyle/Travel
Type of logo: Character
Brand name/slogan in logo: Travel and Fun
Ideas for the visual style: Fun and family friendly?
Things to avoid: The range of items that the site will offer will be broad, therefore please ensure the logo has a ‘generalist’ type feel
Preferred colors: Flexible
Where the design will be used: Website only
Extra notes: I'm open to ideas so please don't be constrained by my comments. I would like a potential customer to see the logo and brand name and immediately have a sense for what the business has to offer, which is essentially travel related items that are used on planes / trains / cars journeys and walking.